Digital Billboards in Brookhaven

*All metrics are based on a 4-week advertising campaign

In the vibrant community of Brookhaven, outdoor advertising takes center stage. This city, known for its charming neighborhoods, bustling commercial districts, and picturesque parks, provides a unique opportunity for advertisers to engage with a diverse audience. Billboards in Brookhaven not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking digital billboards

When selecting one of the 107 billboards to advertise on, there are several factors to consider in order to maximize the effectiveness of your campaign:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequently congested with commuters.
• Traffic Count: Choose a location with a high number of people passing by, such as interstates with bad traffic or busy intersections with long wait times, to provide a captive audience.
• Visibility: Opt for billboards that are clearly aligned to face traffic, not at odd angles, and without obstructions that might affect visibility.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. If the goal is to attract local customers, place the billboard close to your business. If the intent is to increase brand awareness, consider a long-term campaign or one that utilizes multiple locations.

Digital billboards price breakdown

Billboard pricing in Brookhaven varies significantly, with options to suit various advertising budgets:

• Average Price: The average price for a billboard in Brookhaven is $1,664.76, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $29,126, advertisers can expect to find a wide array of billboards at various price points in the city.
• Lowest Price: The lowest price for a billboard in Brookhaven is $0, providing an opportunity for advertisers to take advantage of cost-effective advertising solutions.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics in Brookhaven can help advertisers make informed decisions about their outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Brookhaven is approximately 45,794,000, showcasing the potential reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Brookhaven generates around 429,000 impressions during a 4-week campaign, providing a solid baseline for advertisers to gauge the effectiveness of their ads.
• Median Impressions: The median number of impressions for a billboard in Brookhaven is 29,000, indicating that half of the billboards generate more impressions and half generate fewer impressions during a 4-week campaign.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Brookhaven is $13.00, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $8.49, advertisers can expect a range of pricing options for billboards in Brookhaven, allowing them to find the right balance between cost and reach.

Some of the top digital billboard providers in Brookhaven

Here are the top billboard providers in Brookhaven, offering a variety of outdoor advertising solutions to meet your campaign needs:

• Adkom is a leading provider of outdoor advertising solutions, helping businesses create impactful campaigns that resonate with their target audience.
• Lamar Advertising offers a wide range of billboard options, ensuring advertisers can find the perfect fit for their campaign goals and budget.
• Outfront Media specializes in innovative outdoor advertising solutions, helping brands connect with consumers in meaningful ways.
• Digital Outdoor Advertising focuses on providing cutting-edge digital billboards, allowing advertisers to create dynamic and engaging campaigns.
• Clear Channel Outdoor is a global leader in outdoor advertising, offering a diverse range of billboard options to suit any campaign objective.

Other formats for advertising in Brookhaven

A closer look at the data reveals the depth and breadth of the other opportunities available in Brookhaven:

• Static Billboards: In Brookhaven, static billboards generate approximately 2,000 impressions with an average CPM of $8.47. This traditional advertising medium continues to be a popular choice for businesses seeking a cost-effective and highly visible option.
• Street Furniture: Street furniture in Brookhaven garners around 239,000 impressions and has an average CPM of $6.92. This versatile advertising format allows businesses to reach pedestrians and motorists alike, making it an ideal choice for local campaigns.
• Retail Venues: Advertising in retail venues in Brookhaven yields about 21,000 impressions with an average CPM of $16.21. This targeted approach enables businesses to connect with consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Although there are no reported impressions for transit advertising in Brookhaven, it's worth considering this option for future campaigns as it can effectively reach commuters and travelers in a captive setting.
• Everything Else: Other advertising opportunities in Brookhaven generate approximately 318,000 impressions with an average CPM of $6.15. These diverse options allow businesses to tailor their campaigns to specific audiences and objectives, ensuring maximum impact and return on investment.

Get started with advertising with AdQuick now!

As the data demonstrates, Brookhaven offers a wealth of opportunities for businesses to connect with their target audience through outdoor advertising. With a variety of formats, locations, and providers to choose from, advertisers can create impactful campaigns that resonate with consumers and drive results. AdQuick's platform for out-of-home (OOH) advertising simplifies the process of planning, buying, and measuring OOH campaigns, giving businesses access to industry-leading technology, 99% of billboard ads, and the best billboard prices guaranteed. Don't miss out on the benefits of this powerful advertising medium. Sign up with AdQuick today and experience the white glove service that sets them apart.