Digital Billboards in Woodbury

*All metrics are based on a 4-week advertising campaign

Woodbury, a thriving suburban hub, presents a prime opportunity for advertisers to make their mark. With its bustling retail scene, family-friendly atmosphere, and proximity to major highways, this city offers a unique blend of visibility and engagement for outdoor advertising. In Woodbury, ads don't just promote products; they become part of the community's daily experience, fostering connections between brands and residents in a meaningful way.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 39 factors to consider. Here are four key aspects to keep in mind:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Traffic Count: Choose a location with high traffic volume to maximize exposure. High traffic areas like congested interstates or busy intersections with long wait times provide a captive audience for your billboard.
• Visibility: Opt for a billboard that is clearly aligned to face traffic, without obstructions or odd angles that make it difficult for viewers to see. The height of the billboard should also be considered to ensure optimal visibility.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. If the goal is to attract local customers, place the billboard close to your business. If the intent is to increase brand awareness, consider a long-term campaign or multiple locations.

Digital billboards price breakdown

In Woodbury, billboard pricing varies significantly, with the following key data points:

• Average Price: The average price for a billboard in Woodbury is $623.60, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $16,688, this value represents the middle point in the distribution of billboard prices in the area.
• Lowest Price: The lowest price for a billboard in Woodbury is $0, indicating that there may be opportunities for advertisers to secure cost-effective deals or even free advertising space.

Digital billboards Impression and CPM Metrics

In Woodbury, the impressions and CPM metrics for billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Woodbury is approximately 2,116,000, showcasing the potential reach of billboards in the area.
• Average Impressions: On average, a billboard in Woodbury generates around 16,700 impressions, indicating the typical exposure an ad can expect to receive.
• Median Impressions: The median number of impressions for a billboard in Woodbury is also 16,700, reflecting a consistent level of exposure across different locations.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Woodbury is $9.69, providing a benchmark for advertisers to assess the cost-effectiveness of their campaigns.
• Median CPM: With a median CPM of $10, this figure represents the middle point in the distribution of CPM values, offering a more stable measure of cost-efficiency for advertisers to consider.

Some of the top digital billboard providers in Woodbury

Here is a list of top billboard providers in Woodbury:

• Signera offers digital signage solutions tailored to the needs of businesses in Woodbury, Minnesota.

Other formats for advertising in Woodbury

A closer look at the data reveals the depth and breadth of the other opportunities available in Woodbury:

• Static Billboards: In Woodbury, static billboards generate approximately 1,949,000 impressions with an average CPM of $12.78. This classic advertising medium continues to deliver significant visibility and impact for advertisers.
• Retail Venues: Retail venues in Woodbury garner around 28,000 impressions and an average CPM of $12.00. These targeted advertising spaces offer a captive audience of shoppers, making them an effective choice for local businesses.
• Everything Else: Other advertising opportunities in Woodbury, such as digital displays and alternative formats, accumulate about 895,000 impressions with an average CPM of $3.29. These diverse options allow advertisers to explore creative and innovative ways to reach their target audience.

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