Digital Billboards in Shakopee

*All metrics are based on a 4-week advertising campaign

Shakopee, a thriving city with a rich history and a growing population, presents a prime opportunity for advertisers. Its strategic location near major highways, diverse demographics, and strong local economy make it an ideal spot for outdoor advertising. In Shakopee, billboards can effectively reach a wide audience, creating lasting impressions and fostering connections between brands and the community. Take advantage of this unique advertising landscape to make your message stand out.

What to look for when picking digital billboards

When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure maximum impact and effectiveness. Here are four key aspects to keep in mind, along with examples of what makes them successful:

• Demographics: Choose a location that targets your desired audience. For example, if your target demographic is college-educated adults with above-average incomes, a billboard along a busy interstate frequently congested with commuters might be a good choice.
• Traffic Count: Opt for high traffic areas, such as interstates with bad traffic or busy intersections with long wait times, to provide a captive audience and increase exposure.
• Visibility: Ensure the billboard is clearly aligned to face traffic and not at odd angles that require the viewer to look in an uncomfortable or awkward direction.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. If the goal is to attract local customers, place the billboard close to your business. If the intent is to increase brand awareness, a long-term campaign or one that utilizes multiple locations could be effective.

Digital billboards price breakdown

In Shakopee, billboard pricing varies depending on factors such as location, visibility, and traffic count, with the following price points observed:

• Average Price: The average price for a billboard in Shakopee is approximately $403.45, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $32,463.00, advertisers can expect to find a variety of billboard options at this price point, catering to different campaign goals and target audiences.
• Lowest Price: The lowest price for a billboard in Shakopee is $0, indicating that there may be opportunities for advertisers to secure cost-effective deals or negotiate favorable terms.

Digital billboards Impression and CPM Metrics

Shakopee's billboard advertising landscape offers a range of impressions and CPM metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: Shakopee billboards generate a total of 2,487,000 impressions over a 4-week campaign, reaching a wide audience.
• Average Impressions: On average, a billboard in Shakopee garners 62,000 impressions, offering a solid opportunity for brand exposure.
• Median Impressions: With a median of 32,000 impressions, advertisers can expect a consistent level of visibility for their campaigns.
• Average CPM: The average cost per thousand impressions (CPM) in Shakopee is $13.74, providing a competitive rate for advertisers.
• Median CPM: At a median CPM of $10.00, Shakopee offers a range of billboard options with varying costs to suit different advertising budgets.

Some of the top digital billboard providers in Shakopee

To help you find the perfect billboard for your advertising campaign, here is a list of top providers in Shakopee:

• Kre8 Outdoor Advertising is a leading provider of outdoor advertising solutions, offering a variety of billboard options to suit your needs.

Other formats for advertising in Shakopee

A closer look at the data reveals the depth and breadth of the other opportunities available in Shakopee:

• Static Billboards: In Shakopee, static billboards get over 80,000 impressions with an average CPM of $18.01. This classic advertising medium continues to provide strong visibility and a lasting impact on audiences.
• Retail Venues: Retail venues in Shakopee generate 32,000 impressions with an average CPM of $15.14. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset.
• Everything Else: Other advertising opportunities in Shakopee, such as digital displays and alternative outdoor formats, garner 800,000 impressions with an average CPM of $2.87. This diverse range of options allows advertisers to explore creative and innovative ways to reach their target audience.

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