Digital Billboards in St. Paul

*All metrics are based on a 4-week advertising campaign

St. Paul, the vibrant capital city, boasts a rich history, diverse neighborhoods, and a thriving arts scene, making it an ideal location for outdoor advertising. With its bustling downtown, picturesque parks, and strong sense of community, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike. In St. Paul, outdoor advertising goes beyond promoting products; it fosters connections between brands, communities, and individuals, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking digital billboards

When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach your target audience effectively. Based on the information from AdQuick's blog on billboard placement, advantages of billboard advertising, how long a billboard should be up, and standard sizes of billboards, here are four key factors to consider:

• Demographics: Choose a location that aligns with the demographics of your target audience, such as age, gender, education, relationship status, and income level. This will help you reach the right people and increase the effectiveness of your campaign.
• Visibility: Ensure the billboard is clearly visible to passing traffic by considering its alignment, height, and any potential obstructions. For example, a billboard placed at a busy intersection with no obstructions will have higher visibility than one hidden behind trees or buildings.
• Location: Select a location that complements your campaign goals, such as placing billboards near exits or competitor stores for point-of-decision campaigns, or targeting high-traffic areas for brand awareness campaigns.
• Size and Type: Choose the appropriate size and type of billboard for your campaign, such as bulletins for maximum exposure along highways, posters for targeting local audiences along primary and secondary roads, or digital billboards for dynamic messaging and multiple advertisers.

Digital billboards price breakdown

In St. Paul, the pricing of billboards varies significantly, offering options for advertisers with different budgets. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in St. Paul is approximately $3,316.80, providing a reasonable cost for advertisers seeking to reach a wide audience.
• Median Price: With a median price of $25,000, this represents the middle ground in billboard pricing, offering a balance between affordability and premium locations.
• Lowest Price: The lowest price for a billboard in St. Paul is $0, which may be available for non-profit organizations or special promotions, making it accessible for those with limited budgets.

Digital billboards Impression and CPM Metrics

In St. Paul, the impressions and CPM metrics for outdoor advertising campaigns provide valuable insights into the reach and cost-effectiveness of billboards:

• Total Impressions: The total impressions for a 4-week advertising campaign in St. Paul amount to approximately 45,828,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in St. Paul generates around 1,146,900 impressions during a 4-week campaign, highlighting the potential for consistent exposure to your target audience.
• Median Impressions: The median impressions for a billboard in St. Paul stand at 25,000, indicating that half of the billboards generate more impressions and half generate fewer, offering a range of options for advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in St. Paul is approximately $16.03, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $10, this represents the middle ground in cost-effectiveness, allowing advertisers to balance their budget and reach goals effectively.

Some of the top digital billboard providers in St. Paul

Here are the top billboard providers in St. Paul, offering a variety of options for advertisers:

• Outfront Media is a leading provider of outdoor advertising solutions, with a diverse portfolio of billboards and digital displays throughout St. Paul.
• Clear Channel Outdoor is a global leader in outdoor advertising, offering a wide range of billboards and digital displays in strategic locations across St. Paul.
• Adkom is a specialized outdoor advertising company, providing innovative and eye-catching billboard solutions in St. Paul and beyond.

Other formats for advertising in St. Paul

A closer look at the data reveals the depth and breadth of the other opportunities available in St. Paul:

• Static Billboards: In St. Paul, static billboards generate approximately 201,000 impressions with an average CPM of $9.27. As a classic advertising medium, static billboards continue to provide a strong presence and high visibility in the city's advertising landscape.
• Street Furniture: Street furniture in St. Paul garners around 119,000 impressions and has an average CPM of $6.61. This versatile advertising option allows for creative integration into the urban environment, reaching pedestrians and motorists alike.
• Wheat Pastings: Wheat pastings in St. Paul achieve about 215,000 impressions with an average CPM of $1.24. This unconventional and artistic advertising method captures attention and adds a unique touch to the city's streetscape.
• Retail Venues: Retail venues in St. Paul generate approximately 11,000 impressions and have an average CPM of $15.97. This targeted advertising approach allows brands to engage with consumers in a shopping environment, increasing the likelihood of purchase decisions.
• Transit: Transit advertising in St. Paul reaches around 2,800,000 impressions with an average CPM of $10.01. This highly visible and mobile advertising medium effectively targets commuters and travelers, providing constant exposure throughout the city.
• Everything Else: Other advertising opportunities in St. Paul accumulate about 810,000 impressions and have an average CPM of $56.04. These diverse and innovative advertising options allow brands to explore new ways of connecting with their target audience in St. Paul.

Get started with advertising with AdQuick now!

St. Paul's diverse outdoor advertising landscape offers numerous opportunities for brands to connect with their target audience. By considering factors such as demographics, visibility, location, and billboard type, advertisers can maximize the impact of their campaigns. With a variety of pricing options and providers, St. Paul is an ideal city for businesses to explore the benefits of outdoor advertising. To streamline your out-of-home advertising efforts and make the most of St. Paul's vibrant market, sign up with AdQuick and let their AI assistant guide you through the process.