Digital Billboards in Rochester

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Rochester emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its world-renowned medical facilities, rich cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Rochester does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 104 factors to consider. Some of the most important factors include:

• Demographics: Choose a location that targets your desired audience. For example, if your target demographic is college-educated adults with above-average incomes, place your billboard along a busy interstate frequented by commuters.
• Traffic Count: Opt for high traffic areas, such as congested interstates or busy intersections with long wait times, to maximize exposure.
• Visibility: Ensure your billboard is clearly visible and aligned to face traffic, avoiding odd angles that may hinder readability.
• Proximity and Intent: Consider the goal of your campaign and the proximity of the billboard to your business location. For example, if the goal is to attract local customers, place the billboard close to your business. If the intent is to increase brand awareness, consider a long-term campaign or multiple locations.

Digital billboards price breakdown

Billboard pricing in Rochester varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Rochester is $1,536.96, providing a reasonable cost for most advertisers.
• Median Price: With a median price of $63,434.00, some billboards cater to larger campaigns with higher budgets.
• Lowest Price: For those seeking a more affordable option, the lowest price available for a billboard in Rochester is $47.54.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the effectiveness of your outdoor advertising campaign in Rochester:

• Total Impressions: The campaign generated a total of 10,548,000 impressions, reaching a wide audience in the city.
• Average Impressions: On average, each billboard in the campaign garnered 634,000 impressions, showcasing consistent performance across locations.
• Median Impressions: The median number of impressions for billboards in the campaign was 63,000, indicating a balanced distribution of exposure.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $16.41, offering a cost-effective advertising solution.
• Median CPM: With a median CPM of $13.20, the campaign demonstrated a competitive pricing structure for reaching a broad audience.

Some of the top digital billboard providers in Rochester

Here are the top billboard providers in Rochester, offering a variety of options for your outdoor advertising campaign:

• Adams Outdoor is a leading provider of outdoor advertising solutions, with a strong presence in the Rochester market.
• Digital Outdoor Advertising specializes in digital billboards, offering advertisers a dynamic and flexible platform for their campaigns.
• Reagan is a well-established outdoor advertising company, providing a wide range of billboard options in Rochester.

Other formats for advertising in Rochester

A closer look at the data reveals the depth and breadth of the other opportunities available in Rochester:

• Static Billboards: Static billboards in Rochester generate 1,320,000 impressions with an average CPM of $5.01. This classic advertising medium continues to deliver results, making it a reliable choice for advertisers.
• Wheat Pastings: Wheat pastings in Rochester receive 33,690,000 impressions and have an average CPM of $3.74. This creative and eye-catching advertising method allows brands to make a bold statement in the urban landscape.
• Retail Venues: Retail venues in Rochester, despite having 0 impressions, maintain an average CPM of $15.42. This suggests that advertising in retail spaces can still be a valuable investment for targeted campaigns.
• Transit: Transit advertising in Rochester reaches 6,000,000 impressions with an average CPM of $3.17. This highly visible and cost-effective medium enables advertisers to reach a captive audience during their daily commutes.

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