Digital Billboards in Duluth

*All metrics are based on a 4-week advertising campaign

Located along the shores of Lake Superior, Duluth boasts a stunning natural landscape, thriving arts scene, and a strong sense of community. This picturesque city provides a prime opportunity for advertisers to engage with a diverse audience. Outdoor advertising in Duluth not only promotes products and services, but also fosters connections between brands and the people who call this vibrant city home. The unique blend of nature and culture in Duluth creates a dynamic environment for impactful advertising campaigns.

What to look for when picking digital billboards

When selecting billboards to advertise on, there are 94 factors to consider, but we'll focus on four key aspects that can make a significant impact on your campaign's success. Here are some essential factors to keep in mind:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, education, and income level. For example, if your target demographic is college-educated adults with above-average incomes, consider placing the billboard along a busy interstate frequently congested with commuters.
• Traffic Count: Choose a location with a high number of potential viewers. High traffic areas, including interstates with bad traffic or busy intersections with long wait times, provide a captive audience.
• Visibility: Opt for billboards that are clearly aligned to face traffic, have an appropriate height, and are free from potential obstructions. Billboards should not be at odd angles or hidden behind trees or buildings.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. If the goal is to attract local customers, it wouldn't make sense to place the billboard three towns away. If the intent is to increase brand awareness, consider implementing a long-term campaign or one that utilizes multiple locations.

Digital billboards price breakdown

Billboard pricing in Duluth varies significantly, with options available to suit a range of budgets:

• Average Price: The average price for a billboard in Duluth is $568.80, offering a reasonable cost for advertisers seeking to reach a broad audience.
• Median Price: With a median price of $28,000, some billboards in Duluth cater to larger advertising budgets and potentially more prominent locations.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Duluth is just $25, providing an affordable option for small businesses or limited campaigns.

Digital billboards Impression and CPM Metrics

In this section, we'll analyze the impressions and CPM metrics for outdoor advertising in Duluth:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Duluth is approximately 12,321,000, showcasing the potential reach of outdoor advertising in the city.
• Average Impressions: The average number of impressions for a billboard in Duluth is not provided in the data.
• Median Impressions: The median number of impressions for a billboard in Duluth is 28,000, indicating that half of the billboards have more impressions and half have fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Duluth is $11.83, offering a cost-effective way to reach a large audience.
• Median CPM: The median CPM for a billboard in Duluth is $10.55, suggesting that half of the billboards have a higher CPM and half have a lower CPM.

Some of the top digital billboard providers in Duluth

Here are the top five billboard providers in Duluth, offering a variety of options for advertisers:

• Lamar Advertising is a well-established provider with a wide range of outdoor advertising solutions to meet diverse campaign needs.
• Digital Outdoor Advertising specializes in digital billboards, providing advertisers with dynamic and eye-catching displays.
• Adkom offers innovative advertising solutions, including digital and traditional billboards, to help brands stand out in the market.
• iDIGITAL Outdoor focuses on digital outdoor advertising, delivering high-quality visuals and flexible campaign options.
• Integration Media provides a comprehensive range of outdoor advertising services, including billboards, transit ads, and more.

Other formats for advertising in Duluth

A closer look at the data reveals the depth and breadth of the other opportunities available in Duluth:

• Static Billboards: Static billboards in Duluth receive approximately 695,000 impressions with an average CPM of $6.23. This classic advertising medium continues to be a reliable choice for reaching a wide audience.
• Retail Venues: Advertising in retail venues garners around 4,928,000 impressions with an average CPM of $13.23. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in Duluth, such as digital displays and alternative outdoor formats, collectively generate about 381,185,000 impressions with an average CPM of $0.00. These diverse options provide advertisers with the flexibility to create unique and memorable campaigns.

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