Digital Billboards in St. Peters

*All metrics are based on a 4-week advertising campaign

St. Peters, a thriving suburban gem, boasts a strong economy, family-friendly atmosphere, and a growing population. Its strategic location near major highways and diverse demographics make it an ideal spot for advertisers to target a wide range of audiences. Outdoor advertising in St. Peters not only promotes products and services but also fosters connections between communities, brands, and individuals, creating impactful narratives that engage residents and visitors alike.

What to look for when picking digital billboards

With 71% of people noticing billboards while driving, it's essential to choose the right billboard for your advertising campaign. Consider the following factors when selecting a billboard:

• Location: Pick a strategic location that targets your desired audience, such as high-traffic areas or near competitors' stores. For example, placing a billboard near a busy intersection ensures maximum exposure.
• Size: Choose the appropriate size for your campaign, whether it's a large bulletin for highway advertising or a smaller junior poster for local neighborhoods. Larger billboards are more noticeable, while smaller ones can target specific areas.
• Duration: Determine the optimal length of time for your billboard to be up, based on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions might only need a month.
• Technology: Consider incorporating new technologies, such as digital billboards or spectaculars with interactive features, to make your advertisement more engaging and dynamic. These options can help your ad stand out and attract more attention.

Digital Billboards price breakdown

Billboard pricing in St. Peters varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in St. Peters is $764.31, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in St. Peters is $500, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in St. Peters is $0, which may represent special promotions, non-profit partnerships, or other unique circumstances.

Digital Billboards Impressions and CPM Metrics

In St. Peters, billboard advertising offers a range of impressions and cost-effective CPM metrics, providing advertisers with various options to reach their target audience:

• Total Impressions: Billboards in St. Peters generate a total of 9,557,000 impressions, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in St. Peters receives 0 impressions, indicating that some billboards may not be as effective in reaching audiences.
• Median Impressions: The median number of impressions for a billboard in St. Peters is 50,000, highlighting that half of the billboards receive more impressions and half receive fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in St. Peters is $8.96, offering advertisers a cost-effective way to reach their target audience.
• Median CPM: The median CPM for a billboard in St. Peters is $10, demonstrating that half of the billboards have a higher CPM and half have a lower CPM.

Some of the top digital billboard providers in St. Peters

Here are some top billboard providers in St. Peters:

• Genoptics Smart Displays: Specializing in LED mobile billboard trailers, Genoptics offers versatile and portable advertising solutions for businesses looking to target specific locations and reach new audiences.

Other formats for advertising in St. Peters

A closer look at the data reveals the depth and breadth of the other opportunities available in St. Peters:

• Retail Venues: Retail venues in St. Peters generate 50,000 impressions and have an average CPM of $13.98. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers who are already in a purchasing mindset.
• Everything Else: Other advertising opportunities in St. Peters, such as guerrilla marketing, experiential campaigns, and more, collectively receive 610,000 impressions with an average CPM of $5.64. These diverse and creative options allow advertisers to think outside the box and engage their target audience in unique ways.

Get started with advertising with AdQuick now!

St. Peters offers a wealth of advertising opportunities for businesses looking to make an impact and connect with their target audience. From traditional billboards to digital displays and retail venues, there's a solution for every campaign and budget. With cost-effective CPMs and a diverse range of impressions, advertisers can confidently invest in outdoor advertising in this thriving suburban gem. Don't miss out on the chance to elevate your brand and reach new customers - sign up with AdQuick today and start planning your next successful campaign.