Digital Billboards in St. Louis

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, St. Louis stands out as a thriving urban hub and a prime location for outdoor advertising. Known for its iconic Gateway Arch, rich cultural history, and diverse neighborhoods, this city provides a unique opportunity for advertisers to seamlessly integrate their messages into the daily lives of residents and visitors. Outdoor advertising in St. Louis goes beyond product promotion; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking digital billboards

When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach. With 304 billboards available in St. Louis, here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired audience, considering factors such as demographics, traffic count, and land use type. For example, placing a billboard near a busy intersection ensures high visibility and exposure to a diverse audience.
• Size: Select the appropriate billboard size based on your campaign goals and target audience. Bulletins are ideal for targeting drivers and commuters on highways, while posters and junior posters are more suitable for local audiences in urban neighborhoods.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Branding campaigns may require a longer duration, while event promotions may only need a month of exposure.
• Technology: Consider incorporating digital billboards or spectaculars that utilize lighting, video, and interactive mobile technology to create a more engaging and dynamic advertising experience.

Digital billboards price breakdown

Billboard pricing in St. Louis varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in St. Louis is approximately $3,613.34, providing a reasonable cost for most advertising campaigns.
• Median Price: With a median price of $50,000, some billboards in prime locations or with advanced technology can demand a higher investment.
• Lowest Price: For advertisers on a tight budget, there are billboards available at the lowest price of $0, typically in less prominent locations or with shorter durations.

Digital billboards Impression and CPM Metrics

St. Louis billboard advertising offers a range of impressions and CPM metrics, providing advertisers with various options to meet their campaign goals:

• Total Impressions: The total impressions for a 4-week advertising campaign in St. Louis amount to approximately 111,661,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in St. Louis generates around 367,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: With a median of 50,000 impressions, some billboards in St. Louis cater to more targeted or niche audiences.
• Average CPM: The average cost per thousand impressions (CPM) for a St. Louis billboard is approximately $12.93, providing a cost-effective advertising solution for businesses.
• Median CPM: At a median CPM of $10, St. Louis billboards offer competitive pricing for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in St. Louis

St. Louis boasts a variety of top billboard providers, each offering unique advertising solutions for businesses:

• Adkom is a leading provider of outdoor advertising solutions, specializing in digital billboards and innovative ad formats.
• Lamar Advertising is a well-established company offering a wide range of billboard options, including digital, static, and transit advertising.
• Outfront Media is a prominent player in the outdoor advertising industry, providing creative and impactful billboard solutions for brands.
• Digital Outdoor Advertising focuses on delivering high-quality digital billboards and engaging ad experiences for advertisers.
• DDI Media is a St. Louis-based company offering comprehensive outdoor advertising services, including billboards, digital displays, and mobile advertising.

Other formats for advertising in St. Louis

A closer look at the data reveals the depth and breadth of the other opportunities available in St. Louis:

• Static Billboards: Static billboards in St. Louis generate approximately 1,319,000 impressions with an average CPM of $10.16. This classic advertising medium continues to provide a strong presence and reach for advertisers in the city.
• Street Furniture: Street furniture advertising in St. Louis garners around 105,000 impressions and an average CPM of $7.51. This versatile advertising option allows for creative integration into the urban landscape, targeting pedestrians and commuters alike.
• Wheat Pastings: Wheat pasting in St. Louis achieve about 1,600,000 impressions with an average CPM of $51.46. This unconventional and eye-catching medium offers a unique way to engage audiences and make a lasting impression.
• Wallscapes: Wallscapes in St. Louis generate approximately 259,000 impressions and an average CPM of $98.58. These large-scale advertisements create a powerful visual impact, capturing the attention of both pedestrians and drivers.
• Retail Venues: Retail venue advertising in St. Louis reaches around 50,000 impressions, with an average CPM of $21.06. This targeted approach allows advertisers to connect with consumers in a relevant and engaging environment.
• Transit: Transit advertising in St. Louis achieves about 3,700,000 impressions and an average CPM of $5.95. This highly visible medium offers advertisers the opportunity to reach a captive audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in St. Louis generate approximately 1,520,000 impressions with an average CPM of $6.34. These diverse options provide advertisers with a wide range of possibilities to create a unique and memorable campaign.

Get started with advertising with AdQuick now!

St. Louis offers a diverse range of outdoor advertising opportunities, from billboards to street furniture and transit ads. By leveraging the power of out-of-home advertising, businesses can create memorable campaigns that resonate with their target audience. With AdQuick's platform, advertisers can enjoy benefits such as immediate access to over 1,400 premium OOH media owners, faster execution of OOH buys, launching campaigns in as little as 48 hours, and unlocking unprecedented measurability. Don't miss out on the chance to make a big impression in St. Louis – Get Started with AdQuick today!