Digital Billboards in East St. Louis

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, East St. Louis emerges as a thriving hub for outdoor advertising. This city, known for its rich history, cultural landmarks, and diverse neighborhoods, provides a unique opportunity for advertisers to seamlessly integrate their messages into the daily lives of residents. Outdoor advertising in East St. Louis goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With 35 35 being an essential part of outdoor advertising, there are several factors to consider when selecting the perfect billboard for your campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard is placed in an area where your target audience is likely to be present, considering factors such as age, gender, education, and income level.
• Traffic Count: Opt for locations with high traffic counts, such as busy intersections and congested highways, to maximize the number of people who see your advertisement.
• Visibility: Make sure the billboard is easily visible to both drivers and pedestrians by considering its alignment, height, and the absence of obstructions like trees or power lines.
• Land Use Type: The surrounding land use can impact the audience that views your ad, so choose locations in commercial areas for a mix of employees and customers or residential areas for a more localized audience.

Digital billboards price breakdown

Billboard pricing in East St. Louis varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in East St. Louis is approximately $2,036.46, providing a reasonable cost for most advertisers.
• Median Price: With a median price of $585,381.00, some billboards in prime locations can command a much higher price due to their increased visibility and impact.
• Lowest Price: For those on a tight budget, the lowest-priced billboards in East St. Louis can be found for as little as $0, offering an affordable option for smaller campaigns or local businesses.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your outdoor advertising campaign in East St. Louis, it's essential to consider the impressions and CPM metrics:

• Total Impressions: The campaign generated a total of 21,237,000 impressions, reaching a wide audience across the city.
• Average Impressions: On average, each billboard in the campaign received approximately 6,012,000 impressions, showcasing the potential reach of well-placed ads.
• Median Impressions: The median number of impressions for billboards in the campaign was 585,000, indicating that some locations had a more significant impact than others.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $6.02, offering a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $4.82, some billboards in the campaign provided even greater value for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in East St. Louis

When looking for billboard providers in East St. Louis, consider the following top options:

• Adkom is a leading provider of outdoor advertising solutions in the area, offering a variety of billboard options to suit your campaign needs.

Other formats for advertising in East St. Louis

A closer look at the data reveals the depth and breadth of the other opportunities available in East St. Louis:

• Static Billboards: Static billboards generate over 1,038,000 impressions with an average CPM of $10.10. This classic advertising medium continues to be a reliable choice for reaching a broad audience in East St. Louis.
• Street Furniture: Street furniture garners 14,000 impressions and an average CPM of $64.42. These ads, placed on benches, bus shelters, and other urban fixtures, offer a unique way to engage with pedestrians and commuters.
• Retail Venues: Retail venues receive 40,000 impressions and an average CPM of $8.76. By placing ads in shopping centers and other retail spaces, advertisers can directly target consumers in a purchasing mindset.
• Everything Else: Other advertising opportunities in East St. Louis generate 62,000 impressions with an average CPM of $12.00. This category encompasses a wide range of ad formats, providing advertisers with even more ways to reach their target audience.

Get started with advertising with AdQuick now!

East St. Louis offers a diverse range of outdoor advertising opportunities, making it an ideal location for brands to connect with their target audience. By carefully considering factors such as demographics, traffic count, visibility, and land use type, advertisers can maximize the impact of their campaigns. With various billboard providers and ad formats available, there's something to suit every budget and objective. To take advantage of the benefits of outdoor advertising in East St. Louis and beyond, Get Started with AdQuick today and unlock immediate access to premium OOH media owners, faster execution of OOH buys, and unprecedented measurability.