Digital Billboards in O'Fallon

*All metrics are based on a 4-week advertising campaign

O'Fallon, a thriving suburban city, boasts a unique blend of small-town charm and big-city amenities, making it an ideal location for advertisers. With its strong economy, family-friendly atmosphere, and diverse population, O'Fallon presents a valuable opportunity for brands to engage with a wide range of audiences. Outdoor advertising in this city not only promotes products and services but also fosters connections between communities, brands, and individuals, creating lasting impressions on every passerby.

What to look for when picking digital billboards

When selecting billboards for a successful advertising campaign, it's essential to consider various factors to ensure maximum exposure and effectiveness. Here are four key aspects to keep in mind:

• Demographics: Consider the target audience's age, gender, education, relationship status, and income level. For example, a billboard near a college or university might be more effective for reaching young adults.
• Visibility: Evaluate the alignment and height of the billboard, as well as any obstructions that may affect visibility. Highly visible billboards, such as digital billboards or bridge billboards, can ensure maximum exposure.
• Duration: Determine the appropriate length of time for the billboard to be up, based on marketing campaign goals and budget. Most campaigns last several months, but the duration can vary depending on the specific objectives.
• Cost-effectiveness: Assess the affordability of the billboard option, keeping in mind that billboards are generally less expensive than television, radio, and newspaper advertising. Smaller options like junior posters or digital billboards shared by multiple advertisers can be more budget-friendly.

Digital billboards price breakdown

In O'Fallon, billboard pricing varies significantly, with options available for various budgets. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in O'Fallon is approximately $863.66, offering a range of options for advertisers.
• Median Price: With a median price of $50,000, some billboards in O'Fallon cater to larger advertising budgets and high-impact campaigns.
• Lowest Price: For those seeking the most cost-effective option, the lowest price for a billboard in O'Fallon is $0, providing an opportunity for even the smallest budgets to make an impact.

Digital billboards Impression and CPM Metrics

In O'Fallon, the impressions and CPM metrics for billboards showcase a variety of options for advertisers to reach their target audience effectively:

• Total Impressions: The total impressions for a 4-week advertising campaign in O'Fallon amount to approximately 9,240,000, offering a substantial reach for brands.
• Average Impressions: On average, a billboard in O'Fallon generates around 924,000 impressions during a 4-week campaign, providing consistent exposure to potential customers.
• Median Impressions: With a median of 50,000 impressions, some billboards in O'Fallon cater to more targeted campaigns and niche audiences.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in O'Fallon is approximately $8.74, offering a competitive rate for advertisers.
• Median CPM: With a median CPM of $10, some billboards in O'Fallon provide a higher value for advertisers seeking a more premium option.

Some of the top digital billboard providers in O'Fallon

Here is a list of top billboard providers in O'Fallon, offering a variety of options for advertisers:

• Genoptics Smart Displays specializes in LED billboard advertising, providing high-quality and eye-catching displays for maximum impact.

Other formats for advertising in O'Fallon

A closer look at the data reveals the depth and breadth of the other opportunities available in O'Fallon:

• Static Billboards: In O'Fallon, static billboards generate approximately 1,545,000 impressions with an average CPM of $10.81. This classic advertising medium continues to provide a strong presence in the city's outdoor advertising landscape.
• Retail Venues: Retail venues in O'Fallon receive around 50,000 impressions and have an average CPM of $17.20. These targeted advertising spaces allow brands to engage with consumers in a more intimate and relevant setting.
• Everything Else: For other advertising options in O'Fallon, there are approximately 140,000 impressions with an average CPM of $14.05. This category encompasses a variety of unique and innovative advertising opportunities for brands to explore and make their mark in the city.

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With AdQuick's platform, advertisers can simplify their out-of-home advertising efforts by connecting with over 1,400 premium OOH media owners. The comprehensive view of the entire OOH market allows for faster execution of campaigns and improved measurability. O'Fallon's diverse advertising landscape presents numerous opportunities for brands to make a lasting impact on their target audience. Don't miss out on the chance to launch hyper-targeted OOH campaigns in minutes. Get started now.