Digital Billboards in Affton

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Affton emerges not just as a bustling suburban area but as a vibrant canvas for outdoor advertising. This community, known for its strong local businesses, family-friendly atmosphere, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Affton does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider 11 key factors to ensure the most effective campaign. Some of these factors include:

• Demographics: Choose a billboard location that targets the desired audience. For example, if your target audience is young professionals, placing a billboard near a business district would be ideal.
• Traffic count: Opt for a location with high traffic counts to maximize exposure. A billboard placed along a busy highway will reach more people than one on a quiet side street.
• Visibility: Ensure the billboard is easily visible and not obstructed by trees, buildings, or other obstacles. A clear line of sight will make the advertisement more effective.
• Proximity: For local businesses, placing a billboard close to the business location can help drive foot traffic. For example, a restaurant might place a billboard near an exit ramp to entice hungry travelers.

Digital billboards price breakdown

Billboard pricing in Affton varies, with a range of options to suit different budgets:

• Average Price: The average price for a billboard in Affton is $280.68, offering a balance between affordability and visibility.
• Median Price: With a median price of $28,000, this represents the middle ground in terms of cost, catering to businesses with a more substantial advertising budget.
• Lowest Price: For those seeking the most cost-effective option, the lowest price for a billboard in Affton is $93.19, providing an entry point for smaller businesses or limited campaigns.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of an outdoor advertising campaign in Affton:

• Total Impressions: The campaign generated approximately 174,000 impressions, showcasing its reach and potential impact on the target audience.
• Average Impressions: On average, each billboard in the campaign received about 28,000 impressions, indicating consistent performance across different locations.
• Median Impressions: The median number of impressions for the billboards was also 28,000, further highlighting the uniformity in the campaign's effectiveness.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $12.57, offering a reasonable return on investment for advertisers.
• Median CPM: With a median CPM of $11.43, the campaign demonstrates a cost-effective approach to reaching a broad audience in Affton.

Some of the top digital billboard providers in Affton

Here are the top providers in Affton, offering a variety of billboard advertising options to suit your needs:

• Outfront Media is a leading provider of outdoor advertising solutions, with a diverse portfolio of billboards and digital displays.
• Digital Outdoor Advertising specializes in digital billboards, offering advertisers the flexibility to update and customize their messages in real-time.
• DDI Media is a full-service outdoor advertising company, providing a range of billboard options and strategic planning services to maximize campaign effectiveness.
• Adkom is an innovative media company, offering both traditional and digital billboard advertising solutions to help brands reach their target audience.
• Integration Media is a boutique outdoor advertising agency, delivering tailored billboard campaigns that seamlessly integrate with clients' overall marketing strategies.

Other formats for advertising in Affton

A closer look at the data reveals the depth and breadth of the other opportunities available in Affton:

• Static Billboards: Static billboards in Affton generate approximately 1,000 impressions with an average CPM of $14.84. As a classic advertising medium, static billboards continue to provide a strong presence in the local market.
• Street Furniture: Street furniture advertising in Affton garners around 150,000 impressions and an average CPM of $2.05. This versatile advertising option allows for creative integration into the urban landscape, reaching pedestrians and motorists alike.
• Retail Venues: Retail venue advertising in Affton achieves about 28,000 impressions with an average CPM of $29.42. By targeting consumers in shopping environments, this advertising method capitalizes on the potential for immediate purchasing decisions.

Get started with advertising with AdQuick now!

AdQuick offers a comprehensive range of out-of-home advertising solutions, including billboards, digital out-of-home media, place-based advertising, street furniture advertising, and transit advertising. With access to industry-leading technology, 99% of billboard ads, guaranteed best prices, and white glove service, AdQuick is the go-to platform for businesses looking to make a lasting impact in Affton and beyond. Don't miss out on the opportunity to elevate your advertising game and reach your target audience effectively. Get Started with AdQuick today!