Digital Billboards in Virginia Beach

*All metrics are based on a 4-week advertising campaign

Virginia Beach, a coastal city with a thriving tourism industry, presents a prime opportunity for advertisers to make a splash. Its picturesque beaches, lively boardwalk, and diverse attractions draw in visitors and locals alike, creating a dynamic environment for outdoor advertising. By integrating their messages into the vibrant landscape, advertisers can engage with a wide audience and leave a lasting impression. In Virginia Beach, outdoor advertising goes beyond promoting products; it fosters connections between people, brands, and unforgettable experiences.

What to look for when picking digital billboards

With 288 billboard options to choose from, selecting the perfect one for your advertising campaign can be a daunting task. Here are four key factors to consider when picking billboards to advertise on:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequently congested with commuters.
• Traffic Count: Opt for high traffic areas, such as interstates with bad traffic or busy intersections with long wait times, to provide a captive audience and maximize exposure.
• Visibility: Choose billboards that are clearly aligned to face traffic, not at odd angles that require the viewer to look in an uncomfortable or awkward direction, and ensure there are no obstructions that might affect visibility.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. For example, if the goal is to attract local customers, placing the billboard three towns away would not make sense. If the intent is to increase brand awareness, consider a long-term campaign or one that utilizes multiple locations.

Digital billboards price breakdown

In Virginia Beach, billboard pricing varies greatly, with the following key data points to consider:

• Average Price: The average price for a billboard in Virginia Beach is approximately $1,040.32, offering a range of options for advertisers with different budgets.
• Median Price: The median price for a billboard in this area is significantly higher at $35,080, indicating that there are many premium locations available for advertisers seeking maximum exposure.
• Lowest Price: For those on a tight budget, the lowest price available for a billboard in Virginia Beach is just $1.80, making it possible for even small businesses to take advantage of outdoor advertising opportunities.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your billboard advertising campaign in Virginia Beach, it's essential to consider the impressions and CPM metrics:

• Total Impressions: The campaign generated a total of 60,624,000 impressions, showcasing the potential reach of outdoor advertising in this area.
• Average Impressions: On average, each billboard in the campaign received 2,110,000 impressions, indicating a consistent level of exposure across the various locations.
• Median Impressions: The median number of impressions for a billboard in the campaign was 35,000, highlighting the range of exposure levels available to advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $10.64, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM for the campaign was $7.83, demonstrating that there are cost-effective options available for advertisers with varying budgets.

Some of the top digital billboard providers in Virginia Beach

Here is a list of top billboard providers in Virginia Beach:

• Adams Outdoor is a leading provider of outdoor advertising solutions in the Virginia Beach area.

Other formats for advertising in Virginia Beach

A closer look at the data reveals the depth and breadth of the other opportunities available in Virginia Beach:

• Static Billboards: In Virginia Beach, static billboards generate over 2,100,000 impressions with an average CPM of $15.14. This classic advertising medium continues to provide a strong presence and high visibility in the area.
• Street Furniture: Street furniture advertising in Virginia Beach garners 453,000 impressions and boasts an average CPM of $0.48, offering an affordable and effective way to reach pedestrians and motorists alike.
• Retail Venues: Advertising in retail venues captures 40,215 impressions with an average CPM of $13.39, providing a targeted approach to reach consumers in a shopping mindset.
• Transit: Transit advertising in Virginia Beach generates 7,448,000 impressions and has an average CPM of $7.47, making it a cost-effective option for reaching a diverse audience on the go.
• Everything Else: Other advertising opportunities in Virginia Beach accumulate 822,845 impressions with an average CPM of $4.78, showcasing the variety of options available for advertisers to explore and find the perfect fit for their campaigns.

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