Digital Billboards in Arlington

*All metrics are based on a 4-week advertising campaign

Located just across the Potomac River from Washington, D.C., Arlington boasts a thriving economy, diverse population, and strong transportation infrastructure. This vibrant urban area presents a prime opportunity for advertisers to engage with a wide range of audiences. Outdoor advertising in Arlington not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With 403 billboards available in Arlington, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard near a college or university would be ideal for targeting young adults.
• Traffic Count: Choose a billboard in a high-traffic area, such as congested interstates or busy intersections, to maximize the number of people who will see your advertisement.
• Visibility: Opt for a billboard that is clearly aligned to face traffic, placed at a readable height, and free from obstructions that might affect visibility.
• Land Use Type: Consider the surrounding area's land use, as residential, commercial, or industrial areas will attract different audiences. For instance, commercial areas may see a larger mix of people, while residential areas are typically more limited to the people who live there.

Digital billboards price breakdown

In Arlington, billboard pricing varies significantly, with an average price of $10,606.85, a median price of $14,436, and some billboards even available at no cost. Here's a closer look at these price points:

• Average Price: The average price for a billboard in Arlington is $10,606.85, which provides a general idea of the typical cost for advertisers.
• Median Price: With a median price of $14,436, this value represents the middle point in the range of billboard prices, offering a more accurate reflection of the market.
• Lowest Price: Surprisingly, some billboards in Arlington are available at $0, presenting an opportunity for advertisers to take advantage of free advertising space.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of an outdoor advertising campaign in Arlington, it's crucial to analyze the impressions and CPM metrics to understand the potential reach and cost-efficiency of your chosen billboard:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Arlington is approximately 260,937,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: The average number of impressions per billboard in Arlington is not provided, but it can be calculated by dividing the total impressions by the number of billboards.
• Median Impressions: The median number of impressions for a billboard in Arlington is 14,436, offering a more accurate representation of the typical reach for a single billboard.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Arlington is $57.00, providing a general idea of the cost-efficiency of advertising in the area.
• Median CPM: With a median CPM of $13.03, this value represents the middle point in the range of CPM values, offering a more accurate reflection of the market's cost-efficiency.

Some of the top digital billboard providers in Arlington

Here are the top billboard providers in Arlington, offering a variety of options for advertisers to choose from:

• JCDecaux is a leading global outdoor advertising company with a strong presence in Arlington, providing innovative and high-quality advertising solutions.
• Outfront Media specializes in outdoor advertising in Arlington, offering a wide range of billboard options to help brands reach their target audience effectively.

Other formats for advertising in Arlington

A closer look at the data reveals the depth and breadth of the other opportunities available in Arlington:

• Static Billboards: In Arlington, static billboards generate approximately 1,050,000 impressions with an average CPM of $12.12. This classic advertising medium continues to be a reliable choice for reaching a broad audience.
• Street Furniture: Street furniture in Arlington garners around 27,885,000 impressions and has an average CPM of $50.59. This versatile advertising option allows brands to engage with consumers in high-traffic urban areas.
• Airport: Airport advertising in Arlington captures approximately 367,898,000 impressions with an average CPM of $17.30. This highly targeted medium enables advertisers to reach affluent, business, and leisure travelers in a captive environment.
• Retail Venues: Retail venues in Arlington generate about 18,266,000 impressions and have an average CPM of $47.81. This advertising type allows brands to connect with consumers in a shopping mindset, driving purchase intent.
• Transit: Transit advertising in Arlington yields 0 impressions and has an average CPM of $14.11. This medium offers advertisers the opportunity to reach a diverse audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in Arlington accumulate approximately 221,953,000 impressions with an average CPM of $25.83. These diverse options provide advertisers with unique ways to engage with their target audience.

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