Digital Billboards in Roanoke

*All metrics are based on a 4-week advertising campaign

Roanoke, nestled in the Blue Ridge Mountains, boasts a thriving arts scene, outdoor recreation opportunities, and a diverse population. This vibrant city provides a unique backdrop for advertisers to engage with their audience. Outdoor advertising in Roanoke not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking digital billboards

With 88% of Americans exposed to billboards daily, selecting the right billboard for your advertising campaign is crucial. Here are four key factors to consider when picking billboards to advertise on:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts for maximum exposure. For example, placing a billboard near a busy intersection or along a congested highway ensures more eyes on your advertisement.
• Visibility: Ensure the billboard is clearly visible to passing traffic, with no obstructions like trees or buildings. The billboard should be aligned to face traffic and placed at a readable height within the driver's frame of vision.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as traditional, digital, or wallscapes. Larger billboards like bulletins can make a bigger impact, while digital billboards offer the flexibility to change your message frequently.
• Duration: Determine the optimal duration for your billboard campaign based on your goals and budget. Most campaigns last at least four weeks, but longer campaigns or multiple locations can help increase brand awareness and reach a larger audience.

Digital billboards price breakdown

In Roanoke, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Roanoke is $728.91, which can help you estimate the overall cost of your campaign.
• Median Price: With a median price of $40,215, it's important to consider the range of billboard costs and select one that fits your budget and goals.
• Lowest Price: The lowest price for a billboard in Roanoke is $48.93, offering an affordable option for advertisers with limited budgets or those looking to test the effectiveness of outdoor advertising.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics is essential for evaluating the success of your billboard advertising campaign in Roanoke:

• Total Impressions: The campaign generated approximately 19,540,000 impressions, showcasing the potential reach of outdoor advertising in the city.
• Average Impressions: On average, each billboard in the campaign received about 402,000 impressions, indicating consistent exposure to the target audience.
• Median Impressions: The median number of impressions for a billboard in the campaign was 40,000, highlighting the varying levels of exposure across different locations.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $52.10, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $9.75, advertisers can find affordable options to maximize their return on investment in Roanoke's billboard market.

Some of the top digital billboard providers in Roanoke

Here is a list of top billboard providers in Roanoke:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a variety of billboard options including bulletins.

Other formats for advertising in Roanoke

A closer look at the data reveals the depth and breadth of the other opportunities available in Roanoke:

• Static Billboards: Static billboards in Roanoke receive approximately 750,000 impressions with an average CPM of $4.14. This classic advertising medium continues to provide a cost-effective and highly visible option for advertisers.
• Airport Advertising: Airport advertising in Roanoke generates around 44,000 impressions. This captive audience presents a unique opportunity for advertisers to target travelers and professionals in a high-traffic environment.
• Retail Venues: Retail venues in Roanoke garner about 50,000 impressions with an average CPM of $31.34. This advertising option allows brands to engage with consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit Advertising: Transit advertising in Roanoke achieves approximately 15,000,000 impressions with an average CPM of $2.28. This highly visible and cost-effective medium reaches a diverse audience of commuters and pedestrians throughout the city.
• Everything Else: Other advertising opportunities in Roanoke accumulate around 436,000 impressions with an average CPM of $480.17. These diverse options provide advertisers with unique ways to connect with their target audience and stand out in the competitive advertising landscape.

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