Digital Billboards in Portsmouth

*All metrics are based on a 4-week advertising campaign

Portsmouth, a lively waterfront city, presents a remarkable opportunity for outdoor advertising. With its rich maritime history, bustling downtown, and diverse neighborhoods, this Virginian gem provides a unique backdrop for advertisers to engage with locals and visitors alike. Billboards in Portsmouth not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking digital billboards

When selecting one of the 50 billboards to advertise on, there are several key factors to consider in order to maximize the effectiveness of your campaign:

• Demographics: Choose a location that aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, consider placing the billboard along a busy interstate frequently congested with commuters.
• Traffic Count: Opt for high traffic areas, such as interstates with bad traffic or busy intersections with long wait times, to ensure maximum visibility for your advertisement.
• Visibility: Ensure the billboard is clearly aligned to face traffic and is not obstructed by any objects or placed at odd angles that require the viewer to look in an uncomfortable or awkward direction.
• Proximity: If the goal of the billboard is to attract local customers, place it close to the business location to encourage potential customers to visit.

Digital billboards price breakdown

Billboard pricing in Portsmouth varies greatly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Portsmouth is $624.67, providing a cost-effective option for businesses looking to advertise in the area.
• Median Price: With a median price of $10,967, advertisers can expect to find a wide range of billboard options in Portsmouth, catering to various campaign budgets.
• Lowest Price: The lowest price for a billboard in Portsmouth is just $33.40, making it an affordable choice for small businesses or those looking to test the effectiveness of outdoor advertising.

Digital billboards Impression and CPM Metrics

In Portsmouth, the impressions and CPM metrics for billboards showcase the potential reach and cost-effectiveness of outdoor advertising in the area:

• Total Impressions: The total impressions for a 4-week advertising campaign in Portsmouth amount to approximately 8,190,000, highlighting the vast audience that can be reached through billboards.
• Average Impressions: The average impressions for a billboard in Portsmouth are 163,800, indicating a consistent level of visibility for advertisements across various locations.
• Median Impressions: With a median of 10,967 impressions, billboards in Portsmouth cater to a wide range of audience sizes, depending on the specific location and traffic patterns.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for billboards in Portsmouth is $11.17, showcasing the cost-effectiveness of outdoor advertising in the area.
• Median CPM: With a median CPM of $9.50, advertisers can expect to find a variety of billboard options in Portsmouth that offer competitive pricing for reaching their target audience.

Some of the top digital billboard providers in Portsmouth

Here is a list of top billboard providers in Portsmouth:

• Outdoor Advertising Center offers a variety of billboard advertising options in Portsmouth, VA.

Other formats for advertising in Portsmouth

A closer look at the data reveals the depth and breadth of the other opportunities available in Portsmouth:

• Static Billboards: In Portsmouth, static billboards receive approximately 1,000 impressions with an average CPM of $12.63. This traditional advertising medium continues to be a popular choice for businesses looking to make a lasting impression on their target audience.
• Retail Venues: Retail venues in Portsmouth generate around 29,000 impressions with an average CPM of $12.99. These advertising spaces offer a unique opportunity to engage with consumers in a shopping environment, where they are more likely to make purchasing decisions.
• Everything Else: Other advertising opportunities in Portsmouth, such as digital displays and alternative outdoor formats, collectively receive about 661,000 impressions with an average CPM of $4.97. These diverse options allow advertisers to explore creative and innovative ways to reach their target audience.

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