Digital Billboards in Tallahassee

*All metrics are based on a 4-week advertising campaign

As the capital city with a thriving college scene, Tallahassee boasts a diverse population and vibrant culture, making it an ideal location for advertisers. With its blend of historic landmarks, bustling shopping districts, and lively entertainment venues, this city provides a unique opportunity for outdoor advertising to engage with a wide audience. In Tallahassee, ads don't just promote products; they foster connections between communities, brands, and individuals, creating impactful narratives that leave a lasting impression.

What to look for when picking digital billboards

When selecting billboards for advertising in Tallahassee, it's essential to consider various factors to ensure the ad reaches the right audience and achieves its intended goals. Here are four key aspects to keep in mind, based on information from AdQuick:

• Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
• Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering its alignment, height, and absence of obstructions like trees and power lines.
• Location: Select strategic locations that align with your campaign goals, such as busy intersections, congested highways, or areas near your business or competitors' stores.
• Billboard Size: Consider the size of the billboard, with options like bulletins (14 feet high and 48 feet wide), posters (10 feet high and 22 feet wide), and junior posters (6 feet high and 12 feet wide) to cater to different audiences and locations.

Digital billboards price breakdown

In Tallahassee, billboard pricing varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Tallahassee is approximately $2,304.58.
• Median Price: The median price for a billboard in this city is around $28,000.
• Lowest Price: The lowest price for a billboard in Tallahassee can be as low as $0, depending on factors like location and visibility.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of billboard advertising in Tallahassee, it's crucial to analyze the impressions and CPM metrics, which provide insights into the ad's reach and cost-efficiency:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Tallahassee is approximately 64,606,000.
• Average Impressions: The average number of impressions per billboard in Tallahassee is not provided in the data.
• Median Impressions: The median number of impressions for a billboard in this city is around 28,000.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Tallahassee is approximately $21.14.
• Median CPM: The median CPM for a billboard in this city is around $9.70.

Some of the top digital billboard providers in Tallahassee

Here are some of the top billboard providers in Tallahassee:

• Lamar Advertising is a leading provider of outdoor advertising solutions in Tallahassee and across the United States.
• Integration Media offers a range of advertising services, including billboards, to help businesses reach their target audience in Tallahassee.
• Adkom specializes in providing innovative and effective billboard advertising solutions for businesses in Tallahassee and beyond.

Other formats for advertising in Tallahassee

A closer look at the data reveals the depth and breadth of the other opportunities available in Tallahassee:

• Static Billboards: In Tallahassee, static billboards generate approximately 480,000 impressions with an average CPM of $64.58. This classic advertising medium continues to deliver results and remains a popular choice for businesses.
• Street Furniture: Street furniture advertising in Tallahassee garners around 1,528,000 impressions and has an average CPM of $21.20. This versatile option allows advertisers to target pedestrians and drivers in high-traffic areas.
• Retail Venues: Retail venue advertising in Tallahassee reaches about 29,000 impressions with an average CPM of $8.98. This targeted approach helps businesses connect with consumers in shopping environments.
• Transit: Transit advertising in Tallahassee generates approximately 3,724,000 impressions and has an average CPM of $7.12. This method effectively reaches commuters and travelers, making it a valuable addition to any advertising campaign.
• Everything Else: Other advertising opportunities in Tallahassee collectively achieve around 545,000 impressions with an average CPM of $9.74. These diverse options allow businesses to explore unique and creative ways to reach their target audience.

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