Digital Billboards in Hollywood
*All metrics are based on a 4-week advertising campaign
Located along the picturesque coastline, Hollywood, Florida, presents a prime opportunity for outdoor advertising. This thriving city boasts a diverse population, bustling tourism industry, and vibrant arts scene, making it an ideal location for advertisers to engage with a wide audience. By incorporating billboards into the Hollywood landscape, brands can create memorable connections with both locals and visitors, ensuring their message leaves a lasting impact.
What to look for when picking digital billboards
When selecting billboards for advertising in Hollywood, Florida, it's essential to consider various factors to ensure the success of your campaign. Here are four key aspects to keep in mind:
- Location: Choose a billboard location that targets your desired demographic and has high traffic counts, such as a busy interstate or a trendy part of town.
- Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height, and free from any obstructions that may affect visibility.
- Type and Size: Select the appropriate type (traditional, digital, or wallscapes) and size (bulletin, poster, or junior poster) of the billboard based on your campaign goals and budget.
- Duration: Plan the duration of your billboard campaign according to your marketing goals, keeping in mind that most campaigns last at least four weeks, but many extend for several months.
Digital billboards price breakdown
In Hollywood, Florida, billboard pricing varies significantly, with the following data points highlighting the range of costs:
- Average Price: The average price for a billboard in Hollywood is approximately $2,335.33, offering a reasonable option for many advertisers.
- Median Price: With a median price of $39,123, some billboards in high-traffic or prime locations can command a premium investment.
- Lowest Price: For budget-conscious advertisers, the lowest price available for a billboard in Hollywood is just $1, providing an affordable entry point into the market.
Digital billboards Impression and CPM Metrics
In Hollywood, Florida, billboard advertising campaigns can generate a significant number of impressions and offer varying CPM metrics, as demonstrated by the following data points:
- Total Impressions: The total impressions for a 4-week campaign in Hollywood amount to approximately 66,817,000, showcasing the potential reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Hollywood can generate around 39,000 impressions, offering a solid opportunity for brand exposure.
- Median Impressions: With a median of 39,123 impressions, some billboards in high-traffic or prime locations can attract a larger audience.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Hollywood is approximately $36.93, providing a competitive advertising option for many brands.
- Median CPM: At a median CPM of $9.50, some billboards offer an even more cost-effective solution for advertisers seeking to maximize their return on investment.
Some of the top digital billboard providers in Hollywood
When looking for billboard advertising providers in Hollywood, Florida, consider the following top provider:
- Adkom: As a leading outdoor advertising provider, Adkom offers a variety of billboard options to help brands effectively reach their target audience in Hollywood, Florida.
Other formats for advertising in Hollywood
A closer look at the data reveals the depth and breadth of the other opportunities available in Hollywood:
- Static Billboards: In Hollywood, static billboards generate approximately 112,500 impressions with an average CPM of $39.49. This traditional advertising medium continues to provide a strong presence in the outdoor advertising landscape.
- Street Furniture: Street furniture in Hollywood garners around 1,500 impressions and has an average CPM of $106.84. This advertising option allows brands to engage with pedestrians and commuters in high-traffic areas.
- Wheat Pastings: Wheat pastings in Hollywood accumulate about 55,000 impressions with an average CPM of $2.55. This creative and eye-catching medium offers a unique way to capture the attention of passersby.
- Wallscapes: Wallscapes in Hollywood generate approximately 1,074,000 impressions and have an average CPM of $4.64. These large-scale advertisements make a bold statement and create a lasting impression on viewers.
- Retail Venues: Advertising in retail venues in Hollywood yields around 38,500 impressions with an average CPM of $37.49. This targeted approach allows brands to connect with consumers in a shopping mindset.
- Everything Else: Other advertising opportunities in Hollywood, such as digital displays and alternative outdoor formats, collectively generate about 1,491,000 impressions with an average CPM of $1.97. These diverse options provide advertisers with a wide range of possibilities to reach their target audience.
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