Digital Billboards in St. Petersburg
*All metrics are based on a 4-week advertising campaign
St. Petersburg, a lively coastal city, boasts a thriving arts scene, picturesque waterfront, and diverse population, making it an ideal location for outdoor advertising. With its blend of tourists and locals, advertisers can effectively target a wide audience. Billboards in St. Petersburg not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that engage every passerby.
What to look for when picking digital billboards
When selecting billboards for advertising, it's essential to consider various factors to ensure the success of your campaign. With 312 312 in mind, here are four key aspects to consider:
- Location: Choose a billboard location that targets your desired demographics and has high traffic counts for maximum exposure. For example, placing a billboard along a busy interstate that is frequently congested with commuters to target college-educated adults with above-average incomes.
- Type and Size: Select the appropriate type and size of the billboard based on your campaign goals and target audience. For instance, using a large bulletin for high visibility along highways, or a smaller poster for local audiences along primary and secondary arterial roadways.
- Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Generally, billboard advertisements stay up for at least four weeks, but most campaigns last several months.
- Cost-effectiveness: Consider the cost-effectiveness of billboard advertising compared to other forms of advertising. Billboard advertising is approximately 80% less expensive than television advertising and provides constant exposure with complete control over the ad space.
Digital billboards price breakdown
In St. Petersburg, billboard pricing varies significantly, offering options for various budgets:
- Average Price: The average price for a billboard in St. Petersburg is approximately $1,302.23, providing a reasonable option for advertisers.
- Median Price: With a median price of $28,000, some billboards cater to larger budgets and potentially more prominent locations.
- Lowest Price: For those seeking a more cost-effective solution, the lowest price available for a billboard in St. Petersburg is just $3.47.
Digital billboards Impression and CPM Metrics
In St. Petersburg, billboard advertising offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to meet their campaign goals:
- Total Impressions: The total impressions for a 4-week advertising campaign in St. Petersburg amount to approximately 37,066,000, showcasing the vast reach of outdoor advertising in the city.
- Average Impressions: On average, a billboard in St. Petersburg garners around 1,302,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
- Median Impressions: With a median of 28,000 impressions, some billboards cater to more targeted campaigns or specific locations within the city.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in St. Petersburg is approximately $39.84, providing a cost-effective advertising solution.
- Median CPM: Offering an even more affordable option, the median CPM for billboards in St. Petersburg is just $10, making it an attractive choice for advertisers with varying budgets.
Some of the top digital billboard providers in St. Petersburg
Here are the top billboard providers in St. Petersburg, offering a variety of options for advertisers:
- Outfront Media is a leading provider of outdoor advertising solutions, with a diverse portfolio of billboards and digital displays throughout St. Petersburg.
- Clear Channel Outdoor is a global leader in outdoor advertising, offering a wide range of billboards and digital displays in strategic locations across St. Petersburg.
- Adkom is a local outdoor advertising company, specializing in providing high-quality billboards and digital displays in prime locations throughout St. Petersburg.
Other formats for advertising in St. Petersburg
A closer look at the data reveals the depth and breadth of the other opportunities available in St. Petersburg:
- Static Billboards: With 103,000 impressions and an average CPM of $10.28, static billboards remain a popular choice for advertisers seeking a traditional and effective outdoor advertising medium.
- Street Furniture: Street furniture garners 195,000 impressions and boasts an average CPM of $3.65, offering a cost-effective solution for advertisers targeting pedestrians and local traffic.
- Wheat Pastings: Wheat pastings generate an impressive 4,050,000 impressions with an average CPM of just $1, making them an affordable and eye-catching option for advertisers looking to make a bold statement.
- Retail Venues: Advertising in retail venues reaches 23,000 impressions and has an average CPM of $36.69, providing a targeted approach for advertisers aiming to engage shoppers in a retail environment.
- Transit: Transit advertising captures 2,800,000 impressions and offers an average CPM of $4.01, making it an attractive option for advertisers looking to reach commuters and travelers on the go.
- Everything Else: Other advertising opportunities in St. Petersburg accumulate 461,000 impressions and have an average CPM of $5.80, showcasing the variety of options available for advertisers to explore.
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