Digital Billboards in Clearwater

*All metrics are based on a 4-week advertising campaign

Clearwater, a coastal gem, boasts stunning beaches, a lively downtown, and a diverse population, making it an ideal location for advertisers. This vibrant city offers a unique opportunity for brands to engage with residents and tourists alike through outdoor advertising. Billboards in Clearwater not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that leave a lasting impression.

What to look for when picking digital billboards

With 97% of Americans exposed to billboard advertising, it's essential to consider various factors when selecting the perfect billboard for your campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, education, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Traffic Count: Choose a billboard location with high traffic counts to maximize exposure. Busier roads and intersections are ideal for reaching a larger audience.
• Visibility: Opt for billboards with clear visibility, considering factors like alignment, height, and potential obstructions such as trees, power lines, or nearby buildings.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. While most campaigns last several months, a branding campaign aiming for consumer awareness and brand recognition may require a longer duration of six to twelve months.

Digital billboards price breakdown

In Clearwater, billboard pricing varies significantly, with the following key data points:

• Average Price: The average price for a billboard in Clearwater is $1,473.20, providing a general idea of the cost for advertisers.
• Median Price: With a median price of $44,960, half of the billboards in Clearwater are priced above this amount, while the other half are priced below.
• Lowest Price: The most affordable billboard option in Clearwater comes in at just $25.69, offering budget-conscious advertisers an opportunity to reach their audience.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in evaluating the effectiveness of billboard advertising in Clearwater, providing valuable insights into audience reach and cost efficiency. Key data points include:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Clearwater is approximately 9,045,000, showcasing the potential reach of outdoor advertising in the city.
• Average Impressions: The average number of impressions for a billboard in Clearwater is rounded to the nearest thousand.
• Median Impressions: The median number of impressions for a billboard in Clearwater is 45,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Clearwater is $45.30, providing a benchmark for advertisers to gauge cost efficiency.
• Median CPM: With a median CPM of $10, half of the billboards in Clearwater have a higher cost per thousand impressions, while the other half have a lower cost.

Some of the top digital billboard providers in Clearwater

Clearwater is home to several top billboard providers, each offering unique advertising opportunities for brands:

• Outfront is a leading provider of outdoor advertising solutions, with a diverse portfolio of billboards and digital displays throughout Clearwater.
• Clear Channel offers a wide range of billboard options, including digital and traditional formats, to help advertisers reach their target audience in Clearwater.
• Insite Street Media specializes in street-level advertising, providing brands with high-impact billboards and transit shelter displays in Clearwater.
• Terraboost Media LLC focuses on wellness advertising, offering billboard placements in high-traffic retail locations throughout Clearwater.
• Becker Boards is a local Clearwater company providing premium billboard locations and personalized service to advertisers in the area.

Other formats for advertising in Clearwater

A closer look at the data reveals the depth and breadth of the other opportunities available in Clearwater:

• Static Billboards: In Clearwater, static billboards generate approximately 750,000 impressions with an average CPM of $5.24. As a classic advertising medium, static billboards continue to provide a cost-effective and highly visible option for brands.
• Street Furniture: Street furniture in Clearwater garners around 178,000 impressions and an average CPM of $5.39. This advertising format allows brands to engage with pedestrians and commuters in high-traffic urban areas.
• Retail Venues: Retail venues in Clearwater receive about 50,000 impressions with an average CPM of $38.81. This advertising type enables brands to target consumers in shopping centers and other retail environments, capturing their attention during purchase decisions.
• Transit: Transit advertising in Clearwater generates approximately 6,000,000 impressions and an average CPM of $4.12. This versatile advertising medium reaches a wide audience of commuters and travelers, making it an effective choice for brands looking to expand their reach.
• Windowscapes: Windowscapes in Clearwater have an average CPM of $30.08. This unique advertising format allows brands to create eye-catching displays in storefront windows, attracting the attention of passersby.
• Everything Else: Other advertising opportunities in Clearwater accumulate around 747,000 impressions with an average CPM of $10.24. These diverse options provide brands with additional avenues to connect with their target audience in the city.

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