Digital Billboards in Springfield

*All metrics are based on a 4-week advertising campaign

Springfield, nestled in the picturesque Willamette Valley, presents a prime opportunity for advertisers to make their mark. With its thriving local businesses, scenic parks, and close-knit community, this charming city offers a unique backdrop for outdoor advertising. Advertisers can seamlessly integrate their messages into the daily lives of residents, fostering connections between brands, individuals, and the community at large. In Springfield, outdoor advertising transcends mere product promotion, creating lasting impressions and engaging narratives.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 46 factors to consider. However, we will focus on four key aspects that can significantly impact the success of your campaign:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, if your target audience is college-educated adults with above-average incomes, consider placing the billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is clearly visible, with proper alignment and height, and free from potential obstructions. Billboards should face traffic and not be at odd angles.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, junior posters, digital billboards, wallscapes, or spectaculars. Each type has its unique advantages and purposes.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Most campaigns last several months, but the specific length should be tailored to your objectives.

Digital billboards price breakdown

In Springfield, billboard pricing varies greatly, with the following key data points:

• Average Price: The average price for a billboard in Springfield is approximately $1,579.69, providing a general idea of the cost for advertisers.
• Median Price: With a median price of $40,215, this figure represents the middle value in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Springfield is a mere $0.37, showcasing the potential for affordable advertising options in the area.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the reach and cost-effectiveness of your billboard advertising campaign in Springfield:

• Total Impressions: The total number of impressions for a 4-week campaign in Springfield is approximately 10,029,000, indicating the overall reach of your advertisement.
• Average Impressions: The average number of impressions for a billboard in Springfield is around 402,000, providing a general idea of the exposure your ad can expect.
• Median Impressions: With a median of 40,000 impressions, this figure represents the middle value in the range of impressions, offering a more accurate representation of typical exposure.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for a billboard in Springfield is approximately $8.76, showcasing the cost-effectiveness of advertising in the area.
• Median CPM: With a median CPM of $10, this figure represents the middle value in the range of CPMs, offering a more accurate representation of typical costs per thousand impressions.

Some of the top digital billboard providers in Springfield

Springfield is home to a variety of billboard providers, each offering unique advertising solutions for your campaign:

• Genoptic Smart Displays specializes in mobile LED billboards, offering a dynamic and eye-catching advertising solution.

Other formats for advertising in Springfield

A closer look at the data reveals the depth and breadth of the other opportunities available in Springfield:

• Static Billboards: In Springfield, static billboards get over 2,250,000 impressions with an average CPM of $9.97. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
• Retail Venues: Retail venues in Springfield generate 50,000 impressions with an average CPM of $17.00. These high-traffic locations provide advertisers with a captive audience, making them an ideal choice for targeted campaigns.
• Everything Else: Other advertising opportunities in Springfield garner 1,318,000 impressions with an average CPM of $12.00. This diverse category encompasses a wide range of advertising options, allowing brands to find the perfect fit for their unique needs and goals.

Get started with advertising with AdQuick now!

AdQuick offers a comprehensive range of out-of-home advertising solutions, catering to various advertising needs with products like AdQuick Pro, AdQuick DOOH DSP, AdQuick Analytics, AdQuick Sales Cloud, and API for OOH Advertising. With a wide range of media partners and satisfied customers, the company has established itself as a leader in the industry. AdQuick also provides valuable resources, such as the AdTech Glossary, OOH Beginner's Guide, Billboard Cost Calculator, and AI OOH Campaign Planner, to help customers understand and plan their advertising campaigns effectively. By signing up with AdQuick, you'll gain access to industry-leading technology, 99% of billboard ads, guaranteed best billboard prices, and white glove service for a seamless ad buying experience. Don't miss out on the opportunity to elevate your advertising strategy – sign up with AdQuick today!