Digital Billboards in Salem

*All metrics are based on a 4-week advertising campaign

As a thriving hub of culture and commerce, Salem boasts a diverse landscape that makes it an ideal location for outdoor advertising. With its picturesque parks, historic landmarks, and bustling downtown area, this city provides a unique opportunity for advertisers to engage with a wide range of audiences. Outdoor advertising in Salem goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each person who encounters them.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are over 130 factors to consider. Some of the most important factors include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequently congested with commuters.
• Traffic Count: Choose a location with a high number of people who will see the billboard, such as interstates with bad traffic or busy intersections with long wait times.
• Visibility: Opt for a billboard that is clearly aligned to face traffic, not at odd angles, and placed at a clearly readable height within the driver's frame of vision.
• Proximity: If the goal of the billboard is to attract local customers, it should be placed close to the business location.

Digital billboards price breakdown

In Salem, the pricing of billboards varies significantly, with the following key data points:

• Average Price: The average price for a billboard in Salem is $8,273.65, which provides a general idea of the cost for advertisers.
• Median Price: With a median price of $266,880, this figure represents the middle value in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Salem is just $50, showcasing the potential for affordable advertising options in the city.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the effectiveness of outdoor advertising campaigns in Salem:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Salem is approximately 81,157,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: The average number of impressions for a billboard in Salem is rounded to the nearest thousand, providing a general idea of the exposure an advertiser can expect.
• Median Impressions: With a median of 267,000 impressions, this figure represents the middle value in the range of impressions, offering a more accurate representation of typical exposure.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Salem is $11.95, indicating the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $10, this figure provides a more accurate representation of the typical cost per thousand impressions in Salem.

Some of the top digital billboard providers in Salem

Here are the top providers in Salem, offering a variety of outdoor advertising options:

• Lamar Advertising is a leading provider of billboards, offering a wide range of sizes and locations to suit any advertising campaign.
• Outfront specializes in innovative outdoor advertising solutions, including digital billboards and transit displays.
• Terraboost Media LLC focuses on providing targeted advertising through hand sanitizing billboards in high-traffic areas such as grocery stores and malls.
• Enlighten offers digital out-of-home advertising solutions, with a focus on cannabis-related businesses and dispensaries.
• Digital Outdoor Advertising provides a variety of digital billboard options, allowing for dynamic and engaging ad campaigns.

Other formats for advertising in Salem

A closer look at the data reveals the depth and breadth of the other opportunities available in Salem:

• Static Billboards: In Salem, static billboards get over 1,647,000 impressions with an average CPM of $7.10. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy.
• Wheat Pastings: Wheat pastings in Salem generate 85,000 impressions and have an average CPM of $3.58. This creative and eye-catching advertising method is perfect for capturing the attention of pedestrians and urban dwellers.
• Retail Venues: Retail venues in Salem receive 50,000 impressions and boast an average CPM of $17.17. These targeted advertising spaces allow brands to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Salem garners 8,400,000 impressions and has an average CPM of $8.21. This versatile advertising option reaches a captive audience of commuters, making it an effective way to build brand awareness.
• Everything Else: Other advertising opportunities in Salem generate 2,436,000 impressions and have an average CPM of $12. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

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