Digital Billboards in Eugene

*All metrics are based on a 4-week advertising campaign

Located in the picturesque Pacific Northwest, Eugene boasts a thriving arts scene, outdoor recreational opportunities, and a strong sense of community. This vibrant city provides a prime environment for advertisers to engage with a diverse audience. Outdoor advertising in Eugene goes beyond traditional marketing, fostering connections between brands, individuals, and the local culture, ensuring that each advertisement leaves a lasting impression on its viewers.

What to look for when picking digital billboards

With 114 billboard options to choose from, selecting the perfect one for your advertising campaign can be a daunting task. Here are four key factors to consider when picking billboards to advertise on:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard near a university campus might be ideal for targeting college students.
• Visibility: Choose a billboard with optimal alignment and height, and minimal obstructions to maximize visibility. For instance, a billboard facing oncoming traffic at a busy intersection would be highly visible.
• Traffic Count: Opt for a billboard in a high-traffic area to increase exposure. A billboard near a frequently congested highway would be a prime location.
• Proximity: If your goal is to attract local customers, select a billboard close to your business location. For example, a billboard within a few miles of your store would be ideal for driving foot traffic.

Digital billboards price breakdown

Billboard pricing in Eugene varies significantly, with options to suit various budgets:

• Average Price: The average price for a billboard in Eugene is $10,060.02, offering a range of options for advertisers.
• Median Price: With a median price of $50,000, there are billboards available at both higher and lower price points to accommodate different advertising needs.
• Lowest Price: For those on a tight budget, the lowest-priced billboard in Eugene can be found for just $0.45, making outdoor advertising accessible to all.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the effectiveness of your billboard advertising campaign in Eugene:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Eugene is approximately 93,706,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Eugene generates around 937,000 impressions during a 4-week campaign, highlighting the potential for significant brand exposure.
• Median Impressions: With a median of 50,000 impressions, there are billboards in Eugene that cater to both high and low impression goals, depending on your advertising objectives.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Eugene is $14.39, offering a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $10, advertisers can find billboards in Eugene that provide an even more affordable option for reaching their target audience.

Some of the top digital billboard providers in Eugene

Here are the top five billboard providers in Eugene, offering a variety of advertising solutions for businesses:

• Outfront is a leading provider of outdoor advertising solutions, with a diverse portfolio of billboards and digital displays.
• Lamar Advertising specializes in out-of-home advertising, offering a wide range of billboard options to suit various campaign needs.
• Terraboost Media LLC provides targeted advertising opportunities through their network of wellness kiosks and billboards.
• Enlighten focuses on digital out-of-home advertising, delivering engaging content on screens in various locations.
• Mesmerize offers point-of-care advertising solutions, including billboards and digital displays in healthcare settings.

Other formats for advertising in Eugene

A closer look at the data reveals the depth and breadth of the other opportunities available in Eugene:

• Static Billboards: Static billboards in Eugene generate approximately 1,740,000 impressions with an average CPM of $23.36. This traditional advertising medium offers a constant presence, making it a reliable choice for advertisers.
• Street Furniture: Street furniture advertising in Eugene garners around 2,243,000 impressions with an average CPM of $2.68. This versatile advertising option allows for creative placements in high-traffic areas, such as bus shelters and benches.
• Wheat Pastings: Wheat pastings in Eugene receive about 785,000 impressions with an average CPM of $2.90. This grassroots advertising method is perfect for creating buzz and reaching a local audience in a unique way.
• Retail Venues: Retail venue advertising in Eugene generates approximately 50,000 impressions with an average CPM of $19.03. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Eugene captures around 3,412,000 impressions with an average CPM of $9.36. This highly visible advertising option reaches commuters and travelers, providing extended exposure to a captive audience.
• Everything Else: Other advertising opportunities in Eugene accumulate about 2,437,000 impressions with an average CPM of $50.04. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

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