Digital Billboards in Gresham

*All metrics are based on a 4-week advertising campaign

Gresham, nestled at the gateway to the Columbia River Gorge, boasts a thriving community and stunning natural beauty, making it an ideal location for outdoor advertising. With its diverse neighborhoods, bustling shopping centers, and numerous recreational opportunities, Gresham provides a unique platform for advertisers to engage with residents and visitors alike. Outdoor advertising in Gresham goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that leave a lasting impression.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure your message reaches the right audience and creates a lasting impact. Here are four key aspects to keep in mind when choosing the perfect billboard:

• Location: The placement of your billboard is crucial for its effectiveness. Consider demographics, traffic count, visibility, and proximity to your target audience. For example, if you're targeting college-educated adults, placing a billboard along a busy interstate frequented by commuters might be a good choice.
• Size: Billboards come in different sizes, such as bulletins, posters, and junior posters, each offering unique advantages in reaching specific target audiences. For instance, bulletins are ideal for targeting drivers and commuters along highways, while junior posters work well in urban neighborhoods.
• Type: There are various types of billboards, including traditional, digital, wallscapes, and spectaculars. Each offers different levels of flexibility and creativity in advertising. For example, digital billboards allow for dynamic messaging and easy content changes, while wallscapes can create a unique visual impact on building exteriors.
• Duration: The length of time your billboard is up depends on your marketing campaign goals and budget. Consider factors such as the campaign's objectives, target audience, and desired exposure when determining the optimal duration for your billboard advertisement.

Digital billboards price breakdown

In Gresham, billboard pricing varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Gresham is $576.50, providing a cost-effective option for businesses looking to reach a broad audience.
• Median Price: With a median price of $35,530, advertisers can expect to find a range of billboard options, from affordable to premium placements.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Gresham is just $27, making outdoor advertising accessible to businesses of all sizes.

Digital billboards Impression and CPM Metrics

In Gresham, outdoor advertising campaigns can expect to generate a significant number of impressions and offer competitive CPM rates:

• Total Impressions: A 4-week advertising campaign in Gresham can generate approximately 8,287,000 impressions, reaching a wide audience.
• Average Impressions: On average, a billboard in Gresham can yield around 828,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a Gresham billboard is 35,000, offering a balanced reach for advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for a Gresham billboard is $14.10, providing a cost-effective advertising solution.
• Median CPM: With a median CPM of $9.50, Gresham offers a range of billboard options to suit various advertising budgets and goals.

Some of the top digital billboard providers in Gresham

Here are some of the top billboard providers in Gresham to help you find the perfect advertising solution for your campaign:

• Adkom is a leading outdoor advertising provider, offering a wide range of billboard options to suit various advertising needs.
• Brooklyn Outdoor specializes in creative outdoor advertising solutions, helping brands make a lasting impact on their target audience.

Other formats for advertising in Gresham

A closer look at the data reveals the depth and breadth of the other opportunities available in Gresham:

• Static Billboards: Static billboards in Gresham generate approximately 2,670,000 impressions with an average CPM of $25.80. This classic advertising medium continues to be a reliable choice for reaching a wide audience.
• Street Furniture: Street furniture advertising in Gresham garners around 24,534,000 impressions and has an average CPM of $38.53. This versatile option allows advertisers to target pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Gresham achieve about 280,000 impressions with an average CPM of $1.09. This cost-effective and creative medium is perfect for brands looking to make a statement in urban environments.
• Retail Venues: Retail venue advertising in Gresham generates approximately 40,215,000 impressions and has an average CPM of $13.70. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of engagement.
• Everything Else: Other advertising opportunities in Gresham, such as digital displays and alternative formats, collectively garner around 705,675,000 impressions with an average CPM of $77.39. These diverse options provide advertisers with unique ways to connect with their target audience.

Get started with advertising with AdQuick now!

Outdoor advertising in Gresham offers a diverse range of opportunities for businesses to connect with their target audience. By considering factors such as location, size, type, and duration, advertisers can create impactful campaigns that resonate with consumers. With the help of platforms like AdQuick, businesses can efficiently plan, buy, and measure their outdoor advertising campaigns, gaining access to over 1,400 premium OOH media owners and benefiting from fast campaign execution and measurability. Don't miss out on the advantages of out-of-home advertising in Gresham. Sign up with AdQuick today and start making a lasting impression on your audience.