Digital Billboards in Peoria

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Peoria emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its beautiful riverfront, rich cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Peoria does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 222 factors to consider. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired demographic and has high traffic count. For example, a busy interstate with a high number of college-educated commuters would be ideal for targeting higher-income adults.
• Visibility: Ensure the billboard is easily visible and not obstructed by trees, power lines, or buildings. A billboard placed at a busy intersection with long wait times would be highly visible to drivers.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, junior posters, digital billboards, wallscapes, or spectaculars. A large bulletin along a freeway would be suitable for reaching a wide audience, while a junior poster in an urban neighborhood would target local residents.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing goals and budget. A four-week campaign might be suitable for promoting a limited-time offer, while a longer campaign could help build brand awareness.

Digital billboards price breakdown

Billboard pricing in Peoria varies significantly, with a wide range of options to suit different budgets and campaign objectives:

• Average Price: The average price for a billboard in Peoria is $321.10, offering a cost-effective option for advertisers seeking to reach a broad audience.
• Median Price: With a median price of $50,000, premium billboard locations in high-traffic areas can provide maximum exposure for brands willing to invest in their outdoor advertising campaigns.
• Lowest Price: For those on a tight budget, the lowest-priced billboards in Peoria can be found for as little as $11.08, making it possible for even small businesses to take advantage of outdoor advertising opportunities.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your outdoor advertising campaign in Peoria, it's essential to consider the impressions and CPM metrics:

• Total Impressions: The campaign generated a total of 17,110,000 impressions, showcasing the potential reach of outdoor advertising in Peoria.
• Average Impressions: On average, each billboard in the campaign received 171,000 impressions, indicating a consistent level of exposure across different locations.
• Median Impressions: The median number of impressions for billboards in the campaign was 50,000, highlighting the variety of billboard locations and their respective audience sizes.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $10.06, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $10, the campaign demonstrates a balanced cost structure, ensuring that advertisers can effectively reach their target audience without overspending.

Some of the top digital billboard providers in Peoria

Here are the top billboard providers in Peoria, each offering a unique approach to outdoor advertising:

• Lamar Advertising is a leading provider of outdoor advertising solutions, with a wide range of billboard options to suit various campaign needs.
• Adams Outdoor specializes in creating impactful outdoor advertising campaigns, leveraging their extensive inventory of billboard locations.
• Fairway Outdoor focuses on delivering innovative and effective out-of-home advertising solutions, helping brands connect with their target audience.
• Adkom offers a comprehensive range of outdoor advertising services, including billboard design, placement, and campaign management.

Other formats for advertising in Peoria

A closer look at the data reveals the depth and breadth of the other opportunities available in Peoria:

• Static Billboards: In Peoria, static billboards generate 1,136,000 impressions with an average CPM of $8.59. This classic advertising medium continues to provide a strong presence in the outdoor advertising landscape.
• Retail Venues: Retail venues in Peoria receive 50,000 impressions and have an average CPM of $12.48. These locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of purchase.
• Everything Else: Other advertising opportunities in Peoria garner 500,000 impressions with an average CPM of $2.86. This diverse category encompasses a range of unique advertising options, allowing brands to think outside the box and create memorable campaigns.

Get started with advertising with AdQuick now!

Peoria's diverse outdoor advertising landscape offers a wealth of opportunities for brands to connect with their target audience. AdQuick, a leading provider of out-of-home (OOH) advertising solutions, offers a variety of services, including billboard advertising, digital out-of-home media, place-based advertising, street furniture advertising, and transit advertising. By signing up with AdQuick, you'll gain access to industry-leading technology, 99% of billboard ads, guaranteed best billboard prices, and white glove service. Don't miss out on the chance to elevate your brand's presence in Peoria and beyond. Sign up with AdQuick today and unlock the full potential of outdoor advertising.