Digital Billboards in Mount Prospect

*All metrics are based on a 4-week advertising campaign

Mount Prospect, a thriving suburban community, offers a prime location for advertisers to make their mark. With its strong economy, diverse population, and proximity to major transportation hubs, this village presents a unique opportunity for brands to engage with a wide audience. Outdoor advertising in Mount Prospect not only promotes products and services, but also fosters connections between businesses, residents, and visitors, creating a lasting impact on all who pass by.

What to look for when picking digital billboards

When selecting billboards to advertise on, there are numerous factors to consider, especially since there are over 45 different aspects to take into account. Some key factors include:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, placing billboards near colleges or universities to target young adults.
• Traffic count: Choose billboards with high traffic counts to maximize exposure. For instance, placing billboards along busy interstates to reach a larger audience.
• Visibility: Opt for billboards with optimal visibility, considering alignment, height, and lack of obstructions. For example, ensuring billboards are placed at a readable height within the driver's frame of vision.
• Proximity and intent: Consider the billboard's proximity to your business location and the goal of your campaign. For instance, placing billboards close to your business for local owners or near points of decision to increase brand awareness.

Digital billboards price breakdown

In Mount Prospect, billboard pricing varies significantly, with the following key data points:

• Average Price: The average price for a billboard in Mount Prospect is $4,237.23, providing a general idea of the typical cost for advertisers.
• Median Price: With a median price of $16,268, this value represents the middle point in the range of billboard prices, offering a more accurate representation of the market.
• Lowest Price: The lowest price for a billboard in Mount Prospect is $0, indicating that there may be opportunities for advertisers to secure cost-effective deals or even free advertising space in certain situations.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your billboard advertising campaign in Mount Prospect. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week campaign in Mount Prospect is approximately 18,416,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: The average number of impressions per billboard in Mount Prospect is not provided, but it can be calculated by dividing the total impressions by the number of billboards in the area.
• Median Impressions: The median number of impressions for billboards in Mount Prospect is 16,000, offering a more accurate representation of the typical reach for a single billboard.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Mount Prospect is $10.02, providing insight into the cost-effectiveness of advertising in this location.
• Median CPM: With a median CPM of $9.00, this value represents the middle point in the range of CPM values, offering a more accurate understanding of the market's pricing structure.

Some of the top digital billboard providers in Mount Prospect

Mount Prospect is home to a variety of billboard providers, including the following:

• Robinson Outdoor is a leading provider of outdoor advertising solutions in the Mount Prospect area, offering a range of billboard options to suit various advertising needs.

Other formats for advertising in Mount Prospect

A closer look at the data reveals the depth and breadth of the other opportunities available in Mount Prospect:

• Static Billboards: In Mount Prospect, static billboards receive approximately 350,000 impressions with an average CPM of $81.12. This traditional advertising medium continues to be a popular choice for brands seeking a strong presence in the community.
• Street Furniture: Street furniture advertising in Mount Prospect garners around 279,740,000 impressions and has an average CPM of $2.40. This versatile advertising option allows brands to reach pedestrians and motorists alike in high-traffic areas.
• Retail Venues: Advertising in retail venues in Mount Prospect generates about 37,826,000 impressions with an average CPM of $133.27. This targeted approach enables advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Mount Prospect has an average CPM of $8.93, despite having no recorded impressions. This suggests that there may be untapped potential for advertisers to explore in this medium, reaching commuters and travelers on the go.
• Everything Else: Other advertising opportunities in Mount Prospect collectively receive approximately 626,420,000 impressions and have an average CPM of $10.00. This diverse range of options allows advertisers to tailor their campaigns to specific audiences and objectives, maximizing their impact in the community.

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