Digital Billboards in Aurora

*All metrics are based on a 4-week advertising campaign

In the vibrant city of Aurora, outdoor advertising finds a unique and powerful platform. Known for its picturesque Fox River, thriving arts scene, and diverse neighborhoods, Aurora presents advertisers with an opportunity to seamlessly integrate their messages into the daily lives of its residents. Billboards in Aurora not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With 199 sources to consider, selecting the perfect billboard for your advertising campaign can be a daunting task. However, by focusing on these four key factors, you can make an informed decision that will maximize your ad's impact:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, a busy interstate with frequent congestion is ideal for reaching college-educated adults with above-average incomes, while a trendy part of town near a college or university is perfect for targeting young adults.
• Visibility: Ensure the billboard is easily visible by considering its alignment, height, and any potential obstructions. Highly visible billboards are often found at busy intersections or along highways known for traffic jams.
• Size and Type: Select the appropriate size and type of billboard for your campaign. Bulletins, posters, and junior posters are the three standard sizes, with each offering unique advantages. Additionally, consider digital billboards for dynamic messaging or wallscapes for eye-catching, large-scale ads.
• Duration: Determine the optimal duration for your billboard ad based on your marketing goals and budget. While most campaigns last several months, a minimum of four weeks is typically recommended for effective exposure.

Digital billboards price breakdown

Billboard pricing in Aurora varies significantly, with a range of options to suit different budgets:

• Average Price: The average price for a billboard in Aurora is approximately $5,978.41, offering a balance between affordability and visibility for most advertisers.
• Median Price: With a median price of $24,735.00, this represents the middle ground in terms of cost, providing a more premium option for advertisers seeking greater impact.
• Lowest Price: At the lowest end of the spectrum, some billboards are available for as little as $0.00, making it possible for even the most budget-conscious advertisers to take advantage of outdoor advertising opportunities in Aurora.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of billboard advertising in Aurora, it's essential to consider the impressions and CPM metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Aurora is approximately 21,757,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Aurora generates around 109,000 impressions per 4-week campaign, indicating a consistent level of exposure for your ad.
• Median Impressions: The median number of impressions for a billboard in Aurora is 24,000, offering a reliable benchmark for comparing different advertising opportunities.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Aurora is $340.96, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $11.42, Aurora's outdoor advertising market offers a range of pricing options to suit various budgets and campaign objectives.

Some of the top digital billboard providers in Aurora

Here is a list of top billboard providers in Aurora, offering a variety of outdoor advertising options:

• Adkom is a leading provider of outdoor advertising solutions in Aurora, with a diverse portfolio of billboards and other ad formats to choose from.

Other formats for advertising in Aurora

A closer look at the data reveals the depth and breadth of the other opportunities available in Aurora:

• Static Billboards: Static billboards in Aurora generate approximately 600,000 impressions with an average CPM of $138.32. As a classic advertising medium, static billboards continue to provide a strong presence in the city's advertising landscape.
• Street Furniture: Street furniture advertising in Aurora garners around 24,735,000 impressions and an average CPM of $40.14. This versatile advertising format allows for creative integration into the urban environment, capturing the attention of pedestrians and motorists alike.
• Retail Venues: Retail venue advertising in Aurora achieves approximately 45,177,000 impressions with an average CPM of $348.28. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Aurora generates about 4,200,000 impressions and an average CPM of $9.11. This highly visible format reaches a captive audience of daily commuters, making it an effective way to build brand awareness.
• Everything Else: Other advertising opportunities in Aurora, such as digital displays and alternative formats, collectively garner around 1,191,350,000 impressions with an average CPM of $7.60. These diverse options allow advertisers to explore innovative ways to connect with their target audience.

Get started with advertising with AdQuick now!

AdQuick offers a comprehensive range of out-of-home advertising solutions, backed by industry-leading technology and a wide range of media partners. With tools for planning and researching outdoor campaigns, as well as a wealth of resources for learning more about OOH advertising, AdQuick is the go-to platform for businesses looking to make a lasting impact. By signing up, you'll gain access to 99% of billboard ads, guaranteed best billboard prices, and white glove service, ensuring a seamless and successful advertising experience. Don't miss out on the opportunity to elevate your brand's presence – sign up with AdQuick today!