Digital Billboards in Des Plaines

*All metrics are based on a 4-week advertising campaign

Des Plaines, a thriving city with a rich history and diverse population, presents a fantastic opportunity for outdoor advertising. Its strategic location near major highways and O'Hare International Airport, combined with a vibrant downtown area and numerous parks, makes it an ideal spot for advertisers to reach a wide audience. Outdoor advertising in Des Plaines not only promotes products and services but also fosters connections between communities, brands, and individuals, creating impactful and memorable experiences.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure the ad reaches the right audience and achieves its intended goals. Here are four key aspects to keep in mind, along with examples of what makes them effective:

• Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level. For example, if your target audience is young professionals, placing a billboard near a business district might be a good choice.
• Visibility: Make sure the billboard is clearly visible to passing drivers and pedestrians by considering its alignment, height, and absence of obstructions like trees and power lines. A billboard placed at a busy intersection with no obstructions will likely have higher visibility.
• Traffic Count: Opt for locations with high traffic counts to ensure your billboard reaches a large number of people. Busy highways and congested intersections are examples of high-traffic areas that can increase your ad's exposure.
• Land Use Type: The surrounding land use type, whether residential, commercial, or industrial, will influence the audience that views your advertisement. For instance, placing a billboard in a commercial area might be more effective for targeting consumers interested in shopping or dining out.

Digital billboards price breakdown

In Des Plaines, billboard pricing varies significantly, with the following key data points to consider:

• Average Price: The average price for a billboard in Des Plaines is approximately $668.78, which can help advertisers gauge the typical cost of advertising in the area.
• Median Price: With a median price of $28,584, this value represents the middle point in the range of billboard prices, offering a more accurate representation of the market than the average price.
• Lowest Price: The lowest price for a billboard in Des Plaines is just $1.76, indicating that there are budget-friendly options available for advertisers looking to minimize costs.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics is crucial for evaluating the effectiveness of your outdoor advertising campaign in Des Plaines:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Des Plaines is approximately 31,862,000, showcasing the potential reach of your advertisement.
• Average Impressions: The average number of impressions for a billboard in Des Plaines is approximately 1,062,000, providing a general idea of the typical exposure an ad might receive.
• Median Impressions: With a median of 28,000 impressions, this value represents the middle point in the range of impressions, offering a more accurate representation of the market than the average number.
• Average CPM: The average cost per thousand impressions (CPM) in Des Plaines is approximately $7.09, which can help advertisers gauge the typical cost-effectiveness of advertising in the area.
• Median CPM: With a median CPM of $5.00, this value represents the middle point in the range of CPMs, offering a more accurate representation of the market than the average CPM.

Some of the top digital billboard providers in Des Plaines

Here is one of the of top billboard providers in Des Plaines:

• AdSemble offers digital billboards in the Des Plaines area, providing advertisers with a modern and eye-catching advertising solution.

Other formats for advertising in Des Plaines

A closer look at the data reveals the depth and breadth of the other opportunities available in Des Plaines:

• Static Billboards: In Des Plaines, static billboards receive approximately 339,000 impressions with an average CPM of $6.82. This classic advertising medium continues to be a popular choice for businesses seeking a cost-effective and highly visible option.
• Street Furniture: Street furniture in Des Plaines garners around 337,000 impressions and has an average CPM of $2.03. This advertising type is perfect for targeting pedestrians and enhancing the urban landscape.
• Retail Venues: Retail venues in Des Plaines generate about 87,000 impressions with an average CPM of $8.82. This advertising option allows businesses to reach consumers in a shopping mindset, increasing the likelihood of conversions.

Get started with advertising with AdQuick now!

Des Plaines offers a wealth of opportunities for outdoor advertising, with a diverse range of options to suit various budgets and target audiences. By considering factors such as demographics, visibility, traffic count, and land use type, advertisers can maximize the impact of their campaigns. With the help of platforms like AdQuick, businesses can streamline their out-of-home advertising efforts, leveraging technology and data to make informed decisions and achieve better results. Don't miss out on the potential of Des Plaines' vibrant advertising landscape – sign up with AdQuick today and launch your hyper-targeted OOH campaign in minutes!