Digital Billboards in Lansing

*All metrics are based on a 4-week advertising campaign

Located in the heart of the Great Lakes region, Lansing boasts a thriving economy, diverse population, and vibrant cultural scene, making it an ideal location for outdoor advertising. With its mix of bustling downtown areas, serene parks, and lively neighborhoods, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike. Billboards in Lansing not only promote products but also foster connections between communities, brands, and individuals, creating impactful and memorable narratives.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 77 factors to consider. However, we will focus on four key aspects that can significantly impact the effectiveness of your advertisement:

• Location: Choose a billboard location that targets your desired demographic and has high traffic count for maximum exposure. For example, placing a billboard near a college or university can effectively target young adults.
• Visibility: Ensure the billboard is clearly visible, with proper alignment and height, and free from obstructions. A billboard facing traffic at a busy intersection with long wait times can be highly effective.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins for highways, posters for primary and secondary arterial roadways, or junior posters for urban neighborhoods and smaller roads.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Most campaigns last several months, but the duration can be adjusted to meet your specific needs.

Digital billboards price breakdown

Billboard pricing in Lansing varies greatly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Lansing is $1,508.64, providing a reasonable cost for most advertisers.
• Median Price: With a median price of $40,215, some billboards cater to larger campaigns with higher budgets.
• Lowest Price: For those seeking a more affordable option, the lowest price available for a billboard in Lansing is $3.38.

Digital billboards Impression and CPM Metrics

In Lansing, billboards offer a range of impressions and CPM metrics, providing advertisers with various options to meet their campaign goals:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Lansing is approximately 15,620,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Lansing generates around 156,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in Lansing is 40,000, indicating that some locations may provide more targeted exposure.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Lansing is $14.75, presenting a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $10.58, some billboards in Lansing offer even more affordable rates for advertisers looking to optimize their budget.

Some of the top digital billboard providers in Lansing

Here are some of the top billboard providers in Lansing:

• Adams Outdoor is a leading provider of outdoor advertising solutions in the Lansing area, offering a variety of billboard options to suit different campaign needs.
• Outfront Media specializes in creating impactful outdoor advertising campaigns, with a strong presence in the Lansing market.

Other formats for advertising in Lansing

A closer look at the data reveals the depth and breadth of the other opportunities available in Lansing:

• Static Billboards: In Lansing, static billboards generate approximately 1,649,000 impressions with an average CPM of $7.24. This classic advertising medium continues to provide a strong presence and high visibility in the market.
• Street Furniture: Street furniture in Lansing garners around 100,000 impressions and has an average CPM of $16. This versatile advertising option allows for creative integration into the urban landscape, reaching pedestrians and motorists alike.
• Retail Venues: Retail venues in Lansing receive about 17,000 impressions with an average CPM of $20.69. These targeted advertising spaces offer a captive audience and the opportunity to influence purchasing decisions at the point of sale.
• Transit: Transit advertising in Lansing generates approximately 50,000 impressions and has an average CPM of $16. This mobile advertising medium effectively reaches commuters and travelers, providing constant exposure throughout the city.
• Everything Else: Other advertising opportunities in Lansing accumulate around 540,000 impressions with an average CPM of $8.67. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

Get started with advertising with AdQuick now!

AdQuick is a comprehensive platform for out-of-home (OOH) advertising, offering an AI assistant to answer questions about billboard availability, costs, and ideal budgets for campaigns in various locations. With a range of products and solutions, such as AdQuick Pro, AdQuick DSP, AdQuick Analytics, AdQuick Sales Cloud, and AdQuick API, advertisers can effectively plan and execute their OOH campaigns. Additionally, AdQuick provides valuable resources, including an AdTech Glossary, a blog, an OOH Beginner's Guide, a Billboard Cost Calculator, and an AI OOH Campaign Planner, to help users make informed decisions about their advertising strategies. Don't miss out on the opportunity to elevate your OOH advertising game - Get Started with AdQuick today!