Digital Billboards in Kentwood

*All metrics are based on a 4-week advertising campaign

Located in the vibrant region of West Michigan, Kentwood boasts a thriving economy, diverse population, and strong community spirit, making it an ideal location for advertisers. With its bustling retail centers, beautiful parks, and well-connected transportation network, Kentwood offers a unique opportunity for brands to engage with audiences in a meaningful way. Outdoor advertising in Kentwood not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure maximum impact and reach the target audience effectively. Here are four key factors to consider:

• Demographics: Choose a location that aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is clearly aligned to face traffic, not at odd angles, and free from obstructions that might affect visibility. High traffic areas, including interstates with bad traffic or busy intersections with long wait times, provide a captive audience.
• Location: Select a location that complements the surrounding area's land use type, whether residential, commercial, or industrial. If the goal is to attract local customers, place the billboard close to the business location.
• Size and Type: Choose the appropriate size and type of billboard, such as bulletins, posters, junior posters, digital billboards, wallscapes, or spectaculars, based on your campaign goals, budget, and target audience. For example, digital billboards can be more effective in reaching younger audiences in trendy parts of town or near colleges and universities.

Digital billboards price breakdown

In Kentwood, billboard pricing varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Kentwood is approximately $405.87, reflecting a range of options for advertisers with different budgets.
• Median Price: With a median price of $50,000, this indicates that there are high-end billboard options available for advertisers seeking premium placements.
• Lowest Price: The lowest price for a billboard in Kentwood is just $40.37, making it accessible for small businesses or those with limited advertising budgets.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of billboard advertising in Kentwood, with the following key data points:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Kentwood is approximately 6,442,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: The average number of impressions for a billboard in Kentwood is approximately 322,134, indicating a consistent level of exposure for advertisers.
• Median Impressions: With a median of 50,000 impressions, this highlights the variety of billboard options available, catering to different advertising needs and budgets.
• Average CPM: The average cost per thousand impressions (CPM) in Kentwood is approximately $9.27, offering a cost-effective advertising solution for brands.
• Median CPM: The median CPM in Kentwood is $10, reflecting a competitive market for billboard advertising in the region.

Some of the top digital billboard providers in Kentwood

Here is a list of top billboard providers in Kentwood:

• Lamar Advertising is a leading provider of outdoor advertising solutions in the Kentwood area, offering a variety of billboard options to suit different advertising needs and budgets.

Other formats for advertising in Kentwood

A closer look at the data reveals the depth and breadth of the other opportunities available in Kentwood:

• Static Billboards: In Kentwood, static billboards garner approximately 140,000 impressions with an average CPM of $3.64. This traditional advertising medium continues to provide a cost-effective and highly visible option for brands.
• Retail Venues: Retail venues in Kentwood generate around 50,000 impressions with an average CPM of $8.32. These targeted advertising spaces offer a unique opportunity to engage with consumers in a shopping mindset.
• Everything Else: For all other advertising categories in Kentwood, there are approximately 2,438,000 impressions with an average CPM of $10.00. This diverse range of advertising options allows brands to tailor their campaigns to specific audiences and objectives.

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