Digital Billboards in Ann Arbor

*All metrics are based on a 4-week advertising campaign

Ann Arbor, a thriving hub of innovation and culture, presents a prime opportunity for advertisers to make their mark. With its prestigious university, diverse population, and flourishing arts scene, this city offers a unique backdrop for impactful outdoor advertising. Billboards in Ann Arbor not only promote products and services, but also foster connections between communities, brands, and individuals, creating memorable narratives that engage and inspire.

What to look for when picking digital billboards

When selecting one of the 68 billboards to advertise on, there are several factors to consider in order to maximize the effectiveness of your campaign:

• Demographics: Choose a location that targets your desired audience, such as a billboard near a college for young adults or along a busy interstate for college-educated adults with above-average incomes.
• Visibility: Ensure the billboard is easily seen by selecting one with proper alignment, height, and minimal obstructions, like a large digital billboard on a busy road.
• Duration: Consider the length of your campaign, with most billboards typically staying up for at least four weeks, but longer campaigns may be more effective depending on your goals and budget.
• Cost-effectiveness: Opt for a billboard size and type that fits your budget while still providing a high return on investment, such as posters or junior posters for local audiences.

Digital billboards price breakdown

In Ann Arbor, billboard pricing varies significantly, with the following key data points to consider:

• Average Price: The average price for a billboard in Ann Arbor is $7,786.70, which can help you gauge the typical cost for your campaign.
• Median Price: With a median price of $100,000, it's important to note that some billboards may be significantly more expensive than the average.
• Lowest Price: For those on a tight budget, the lowest price available for a billboard in Ann Arbor is just $6, offering an affordable option for smaller campaigns.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the reach and cost-effectiveness of your billboard campaign in Ann Arbor:

• Total Impressions: The total number of impressions for a 4-week campaign in Ann Arbor is approximately 90,863,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Ann Arbor generates around 1,337,000 impressions, providing a solid baseline for expected visibility.
• Median Impressions: The median number of impressions for a billboard in Ann Arbor is 100,000, indicating that some locations may have significantly lower visibility than the average.
• Average CPM: The average cost per thousand impressions (CPM) in Ann Arbor is $13.40, offering a benchmark for evaluating the cost-effectiveness of your campaign.
• Median CPM: With a median CPM of $10, it's important to consider that some billboards may offer a more affordable rate per thousand impressions than the average.

Some of the top digital billboard providers in Ann Arbor

Ann Arbor boasts a variety of top billboard providers, each offering unique opportunities for advertisers to make an impact:

• Adams Outdoor is a well-established provider with a wide range of billboard options to suit various campaign needs.
• Terraboost Media LLC specializes in targeted advertising through hand sanitizing billboards in high-traffic locations.
• Pivot OOH offers innovative out-of-home advertising solutions, including digital billboards and transit advertising.
• OnCampus Advertising focuses on reaching college students through campus-based advertising channels.
• Outfront provides a diverse portfolio of billboard options, including digital, static, and transit displays.

Other formats for advertising in Ann Arbor

A closer look at the data reveals the depth and breadth of the other opportunities available in Ann Arbor:

• Static Billboards: With 1,250,000 impressions and an average CPM of $17.70, static billboards offer a classic and reliable advertising option in Ann Arbor.
• Street Furniture: Street furniture garners 540,000 impressions and an average CPM of $11.59, providing a unique and targeted approach to reaching pedestrians and commuters.
• Wheat Pastings: Wheat pastings generate 1,497,000 impressions and an average CPM of $156.00, offering a creative and eye-catching medium for advertisers to make a statement.
• Retail Venues: Advertising in retail venues captures 6,804,000 impressions with an average CPM of $13.74, allowing brands to engage with consumers in a shopping mindset.
• Transit: Transit advertising reaches 3,400,000 impressions and an average CPM of $8.88, providing a cost-effective way to target commuters and travelers in Ann Arbor.
• Everything Else: Other advertising opportunities in Ann Arbor generate 1,011,000 impressions and an average CPM of $4.10, showcasing the diverse range of options available for advertisers to explore.

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With AdQuick's platform connecting advertisers to out-of-home media owners and offering services for planning, buying, and measuring outdoor advertising, it's never been easier to launch a successful billboard campaign in Ann Arbor. By utilizing the variety of products, solutions, and resources provided by AdQuick, such as the billboard cost calculator and OOH planner, you can ensure your campaign reaches its full potential. Experience the benefits of industry-leading technology, access to 99% of billboard ads, guaranteed best prices, and white glove service by taking the next step in your advertising journey. Don't miss out on the opportunity to make a big impression in Ann Arbor - sign up with AdQuick today.