Digital Billboards in Raleigh

*All metrics are based on a 4-week advertising campaign

In the heart of the Research Triangle, Raleigh stands out as a thriving hub for innovation and a prime location for outdoor advertising. This city, renowned for its top-tier universities, flourishing tech scene, and diverse population, provides a unique opportunity for advertisers to integrate their messages into the daily lives of residents. Outdoor advertising in Raleigh goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With 387 billboard options to choose from, selecting the right one for your advertising campaign can be a daunting task. Here are four key factors to consider when picking the perfect billboard:

• Location: Choose a billboard in a high-traffic area, such as busy interstates or congested intersections, to maximize exposure. For example, a billboard near a college or university would be ideal for targeting young adults.
• Visibility: Ensure the billboard is clearly aligned to face traffic, free of obstructions, and placed at a readable height within the driver's frame of vision. A billboard along a busy interstate with no obstructions would be a great choice.
• Demographics: Consider the target audience's age, gender, education, relationship status, and income level when selecting a billboard location. A billboard in a trendy part of town would be suitable for reaching college-educated adults with above-average incomes.
• Duration and Frequency: Determine how long the billboard should be up and whether multiple locations or a long-term campaign would be more effective for achieving your advertising goals. For increasing brand awareness, a long-term campaign or one that utilizes multiple locations is recommended.

Digital billboards price breakdown

Billboard pricing in Raleigh varies significantly, with options to suit various budgets and campaign goals:

• Average Price: The average price for a billboard in Raleigh is $3,864.24, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $10,078, Raleigh's billboard market caters to advertisers seeking premium locations and visibility.
• Lowest Price: The lowest-priced billboard in Raleigh is available for $0, providing an opportunity for advertisers to test the market or supplement their campaigns with additional exposure.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the effectiveness of your outdoor advertising campaign in Raleigh:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Raleigh is approximately 133,954,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Raleigh generates around 3,864,000 impressions during a 4-week campaign, offering a substantial audience for your advertising message.
• Median Impressions: The median number of impressions for a billboard in Raleigh is 10,078, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Raleigh is $20.70, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $10.02, Raleigh's outdoor advertising market offers a range of pricing options to suit various budgets and campaign goals.

Some of the top digital billboard providers in Raleigh

Here is a list of top billboard providers in Raleigh:

• Adams Outdoor is a leading provider of outdoor advertising solutions in the Raleigh area, offering a variety of billboard options to suit different campaign needs.

Other formats for advertising in Raleigh

A closer look at the data reveals the depth and breadth of the other opportunities available in Raleigh:

• Static Billboards: Static billboards in Raleigh generate approximately 2,625,000 impressions with an average CPM of $9.50. This classic advertising medium continues to be a reliable choice for reaching a wide audience.
• Street Furniture: Street furniture advertising in Raleigh garners around 58,088,000 impressions and has an average CPM of $12.91. This versatile option allows advertisers to target pedestrians and motorists alike in high-traffic areas.
• Wheat Pastings: Wheat pastings in Raleigh accumulate approximately 13,955,000 impressions with an average CPM of $4.92. This creative and eye-catching medium offers a unique way to engage with consumers in urban environments.
• Wallscapes: Wallscapes in Raleigh generate around 144,000 impressions and have an average CPM of $14.79. These large-scale advertisements make a bold statement and are hard to miss in busy cityscapes.
• Airport Advertising: Airport advertising in Raleigh yields approximately 2,550,000 impressions with an average CPM of $2.27. This captive audience advertising option allows brands to reach travelers during their dwell time at the airport.
• Retail Venues: Retail venue advertising in Raleigh garners around 17,755,000 impressions and has an average CPM of $21.07. This targeted approach enables advertisers to reach consumers in shopping centers and other retail environments.
• Transit Advertising: Transit advertising in Raleigh accumulates approximately 5,600,000 impressions with an average CPM of $9.25. This mobile advertising option allows brands to reach commuters and travelers on buses, trains, and other transit systems.
• Everything Else: Other advertising opportunities in Raleigh generate around 333,000 impressions with an average CPM of $6.31. These diverse options provide advertisers with even more ways to connect with their target audience in Raleigh.

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