Digital Billboards in Charlotte

*All metrics are based on a 4-week advertising campaign

Charlotte, a thriving metropolis with a diverse population, serves as an ideal location for outdoor advertising. Known for its bustling financial district, vibrant arts scene, and numerous sports venues, this city provides advertisers with a unique opportunity to engage with a wide range of audiences. Outdoor advertising in Charlotte not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach. With 1372 billboards available in Charlotte, here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired audience, such as busy highways for commuters or trendy neighborhoods for young adults. Consider the demographics, traffic count, and land use type of the area.
• Size: Select the appropriate billboard size based on your target audience and location. Bulletins are ideal for highways, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. While there's no specific rule, ads typically stay up for at least four weeks, with some campaigns lasting several months.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer dynamic messaging and can change frequently, while wallscapes provide custom designs on building exteriors.

Digital billboards price breakdown

In Charlotte, billboard pricing varies significantly, providing options for advertisers with different budgets. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Charlotte is $2,233.89, offering a range of options for advertisers to choose from.
• Median Price: With a median price of $50,000, Charlotte's billboard market caters to high-end campaigns targeting premium locations and audiences.
• Lowest Price: At an unbeatable price of $0, some billboards in Charlotte provide cost-effective advertising solutions for businesses on a tight budget.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in evaluating the effectiveness of your outdoor advertising campaign in Charlotte. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Charlotte is approximately 422,795,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Charlotte generates around 50,000 impressions, offering a substantial audience for your advertising message.
• Median Impressions: The median number of impressions for a billboard in Charlotte is also 50,000, indicating a consistent level of exposure across various locations.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Charlotte is $14.46, providing a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $10, Charlotte's billboard market offers competitive pricing for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in Charlotte

Here are the top billboard providers in Charlotte, offering a variety of outdoor advertising solutions:

• Adams Outdoor is a leading provider of outdoor advertising solutions, with a strong presence in the Charlotte market.
• Fairway Outdoor specializes in billboard advertising, delivering impactful campaigns across Charlotte and beyond.
• Integration Media offers a range of outdoor advertising services, including billboards, to help businesses reach their target audience in Charlotte.

Other formats for advertising in Charlotte

A closer look at the data reveals the depth and breadth of the other opportunities available in Charlotte:

• Static Billboards: In Charlotte, static billboards generate approximately 2,500 impressions with an average CPM of $40.11. This traditional advertising medium offers a constant presence, making it a reliable choice for outdoor campaigns.
• Street Furniture: Street furniture in Charlotte garners around 602,000 impressions and an average CPM of $166.59. This versatile advertising option allows for creative placements in high-traffic areas, such as bus shelters and benches.
• Wheat Pastings: Wheat pastings in Charlotte receive about 542,000 impressions with an average CPM of $80.68. This grassroots advertising method enables brands to create eye-catching, artistic displays in urban environments.
• Wallscapes: Wallscapes in Charlotte generate approximately 115,000 impressions and an average CPM of $220.92. These large-scale advertisements transform building exteriors into captivating visuals, capturing the attention of passersby.
• Airport: Airport advertising in Charlotte yields around 2,047,000 impressions with an average CPM of $20.24. With a captive audience of travelers, airport ads provide extended exposure and a unique opportunity to reach a diverse demographic.
• Retail Venues: Retail venue advertising in Charlotte garners about 50,000 impressions and an average CPM of $13.65. This targeted approach allows brands to engage with consumers in shopping centers and other retail environments.
• Transit: Transit advertising in Charlotte generates approximately 5,793,000 impressions with an average CPM of $8.43. This mobile advertising option reaches commuters and travelers on buses, trains, and other public transportation systems.
• Everything Else: Other advertising opportunities in Charlotte receive around 827,000 impressions and an average CPM of $15.18. These diverse options provide advertisers with a wide range of possibilities to create unique and memorable campaigns.

Get started with advertising with AdQuick now!

Charlotte's diverse outdoor advertising landscape offers a wealth of opportunities for businesses to connect with their target audience. With a variety of formats, locations, and providers to choose from, advertisers can create impactful campaigns that resonate with consumers. AdQuick, a leading platform for billboards and out-of-home advertising, provides seamless ad buying, fast campaign launch, and measurability, ensuring your advertising efforts are both efficient and effective. Don't miss out on the chance to launch hyper-targeted OOH campaigns in minutes and unlock unprecedented measurability for your campaigns. Get started with AdQuick today!