Billboards in Asheville

*All metrics are based on a 4-week advertising campaign

Asheville, nestled in the Blue Ridge Mountains, is a vibrant city with a thriving arts scene, bustling downtown, and a diverse population. This unique blend of natural beauty and urban energy makes it an ideal location for advertisers to engage with audiences. Outdoor advertising in Asheville not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating memorable experiences for all who encounter them.

What to look for when picking billboards

With 287 sources of information, selecting the perfect billboard for your advertising campaign can be a daunting task. However, considering the following factors can help you make an informed decision:

• Demographics: Choose a location that targets your desired audience. For example, if your target demographic is college-educated adults, placing the billboard along a busy interstate frequented by commuters might be a good choice.
• Visibility: Ensure the billboard is easily visible to passersby. A billboard placed at a busy intersection or along a highway with heavy traffic will have a higher chance of being seen.
• Size and Type: Select the appropriate size and type of billboard for your campaign. Bulletins offer the largest advertising space, while digital billboards allow for dynamic messages and frequent changes.
• Duration: Determine the optimal duration for your billboard advertisement. While most campaigns last at least four weeks, some may require a longer duration to achieve the desired impact.

Billboards price breakdown

In Asheville, the pricing of billboards varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Asheville is $2,413.81, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Asheville is $1,200, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Asheville is $50, offering an affordable option for advertisers with a limited budget or looking for a smaller-scale campaign.

Billboards Impression and CPM Metrics

In Asheville, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Asheville is approximately 206,376,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Asheville generates around 838,926 impressions per 4-week campaign, highlighting the potential for significant audience engagement.
• Median Impressions: The median number of impressions for a billboard in Asheville is 368,370, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) in Asheville is $5.83, providing a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median CPM: The median CPM in Asheville is $3.66, demonstrating that there are affordable options available for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Asheville

Here are some of the top billboard providers in Asheville:

• Adams Outdoor is an experienced company offering billboards, digital advertising, and online advertising, with a focus on combining outdoor advertising with online engagement.
• Lamar Advertising provides a variety of billboard options, including bulletins, posters, and junior posters, as well as digital billboards and creative embellishments for advertising campaigns.

Other formats for advertising in Asheville

A closer look at the data reveals the depth and breadth of the other opportunities available in Asheville:

• Digital Billboards: In Asheville, digital billboards generate around 50,000 impressions with an average CPM of $9.57. This modern and dynamic advertising medium allows for frequent message changes and increased audience engagement.
• Retail Venues: Retail venues in Asheville receive approximately 45,000 impressions and have an average CPM of $11.07. These high-traffic locations offer advertisers the opportunity to reach consumers in a targeted and relevant environment.
• Transit: Transit advertising in Asheville generates around 8,000,000 impressions with an average CPM of $4.82. This cost-effective medium allows advertisers to reach a captive audience during their daily commutes.
• Bus: Bus advertising in Asheville receives about 490,000 impressions and has an average CPM of $4.08. This mobile advertising option provides wide coverage and the ability to target specific routes and neighborhoods.
• Everything Else: Other advertising opportunities in Asheville, such as alternative formats and unique placements, generate approximately 98,000 impressions with an average CPM of $7.50. These diverse options allow advertisers to think outside the box and create memorable campaigns.

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