Digital Billboards in Greensboro

*All metrics are based on a 4-week advertising campaign

Greensboro, a thriving city with a rich history and diverse population, presents a prime opportunity for outdoor advertising. Known for its numerous parks, cultural attractions, and bustling downtown area, Greensboro provides advertisers with a unique platform to engage with a wide audience. Outdoor advertising in Greensboro not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 407 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Demographics: Choose a location that targets your desired audience, such as a busy interstate for college-educated adults with above-average incomes or a trendy part of town for young adults.
• Traffic Count: Opt for high-traffic areas like congested interstates or busy intersections with long wait times to maximize visibility.
• Visibility: Ensure the billboard is clearly visible and not obstructed by trees, power-lines, or buildings, and consider the alignment and height of the billboard.
• Proximity: Select a location close to your business if the goal is to attract local customers, or along a freeway just before the exit to reach your store if the goal is to direct people to your location.

Digital billboards price breakdown

In Greensboro, billboard pricing varies greatly, offering options for various budgets:

• Average Price: The average price for a billboard in Greensboro is $1,421.08, providing a reasonable cost for most advertisers.
• Median Price: With a median price of $50,000, some billboards cater to larger budgets and high-impact locations.
• Lowest Price: For those on a tight budget, the lowest-priced billboards in Greensboro can be found for as little as $0, making outdoor advertising accessible to all.

Digital billboards Impression and CPM Metrics

Greensboro's outdoor advertising campaigns offer a range of impressions and CPM metrics, providing advertisers with various options to suit their needs:

• Total Impressions: The total impressions for a 4-week advertising campaign in Greensboro amount to approximately 166,781,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Greensboro generates around 50,000 impressions, offering a solid exposure for advertisers.
• Median Impressions: With a median of 50,000 impressions, Greensboro's billboards cater to a wide range of advertising goals and budgets.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Greensboro is $32.58, providing a cost-effective advertising solution.
• Median CPM: With a median CPM of $10, Greensboro offers affordable options for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in Greensboro

Here are the top billboard providers in Greensboro:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a variety of billboard options to suit your campaign needs.

Other formats for advertising in Greensboro

A closer look at the data reveals the depth and breadth of the other opportunities available in Greensboro:

• Static Billboards: Static billboards in Greensboro generate approximately 1,200 impressions with an average CPM of $91.85. This traditional advertising medium offers a consistent presence and high visibility for advertisers.
• Street Furniture: Street furniture advertising in Greensboro garners around 1,000 impressions and has an average CPM of $290.58. This type of advertising allows for targeted messaging in high foot-traffic areas, such as bus stops and benches.
• Wheat Pastings: Wheat pastings in Greensboro receive about 1,000 impressions with an average CPM of $16,660. This creative and eye-catching advertising medium is perfect for reaching a diverse audience in urban environments.
• Retail Venues: Retail venue advertising in Greensboro generates approximately 50,000 impressions and has an average CPM of $11.33. This advertising method is ideal for reaching consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Greensboro garners around 5,600,000 impressions with an average CPM of $9.01. This type of advertising is effective for reaching a captive audience during their daily commutes, increasing brand exposure and recall.
• Everything Else: Other advertising opportunities in Greensboro generate approximately 246,691 impressions with an average CPM of $7.26. These diverse options allow advertisers to tailor their campaigns to specific audiences and objectives, maximizing their return on investment.

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