Digital Billboards in Tempe

*All metrics are based on a 4-week advertising campaign

Tempe, a lively city brimming with energy, offers a prime location for outdoor advertising. Known for its thriving university scene, vibrant arts and culture, and bustling business district, Tempe provides advertisers with a diverse audience to engage. Outdoor advertising in Tempe not only promotes products and services but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure the ad reaches the right audience and achieves its intended goals. Here are four key aspects to keep in mind, along with examples of what makes them effective:

• Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level. For example, placing a billboard near a college campus would be ideal for targeting young adults and students.
• Traffic Count: Opt for locations with high traffic counts to maximize exposure. Busy intersections and congested highways are excellent choices, as they ensure your ad is seen by a large number of people.
• Visibility: Make sure the billboard is clearly visible to drivers and pedestrians by considering factors like alignment, height, and absence of obstructions like trees and power lines. A billboard that's easily seen from a distance will have a greater impact on passersby.
• Land Use Type: The surrounding land use can influence the audience that views your ad. For instance, commercial areas attract a mix of employees and customers, while residential areas primarily target local residents. Choose a location that aligns with your target audience's habits and preferences.

Digital billboards price breakdown

Billboard pricing in Tempe varies significantly, with options available for different budgets and advertising goals:

• Average Price: The average price for a billboard in Tempe is approximately $3,033.81, offering a range of options for advertisers with varying budgets.
• Median Price: With a median price of $50,000, high-end billboards in prime locations can provide maximum exposure and impact for larger campaigns.
• Lowest Price: At the lowest price of $0, some billboards may be available for free or as part of promotional deals, making it possible for even small businesses to take advantage of outdoor advertising opportunities.

Digital billboards Impression and CPM Metrics

Let's take a closer look at the impressions and CPM metrics for outdoor advertising in Tempe:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Tempe is approximately 178,084,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Tempe generates around 4,452,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in Tempe is 50,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Tempe is approximately $15.99, providing a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $10, half of the billboards in Tempe offer a lower cost per thousand impressions, making outdoor advertising accessible to a wide range of budgets.

Some of the top digital billboard providers in Tempe

Here are the top five billboard providers in Tempe, offering a variety of outdoor advertising solutions:

• Adkom is a leading provider of outdoor advertising solutions, helping businesses reach their target audience effectively.
• Lamar Advertising offers a wide range of billboard options, ensuring maximum visibility and impact for advertisers.
• Outfront Media specializes in innovative outdoor advertising solutions, creating memorable experiences for consumers.
• Digital Outdoor Advertising focuses on digital billboards, providing dynamic and engaging advertising opportunities for businesses.
• Clear Channel Outdoor is a global leader in outdoor advertising, offering a diverse portfolio of billboard options to suit various advertising needs.

Other formats for advertising in Tempe

A closer look at the data reveals the depth and breadth of the other opportunities available in Tempe:

• Static Billboards: Static billboards in Tempe generate approximately 62,000 impressions with an average CPM of $19.09. This classic advertising medium continues to be a reliable choice for businesses seeking a strong presence in the city.
• Street Furniture: Street furniture advertising in Tempe garners around 69,000 impressions and has an average CPM of $57.78. This versatile option allows advertisers to reach pedestrians and motorists alike in high-traffic areas.
• Retail Venues: Retail venue advertising in Tempe receives about 42,000 impressions with an average CPM of $13.18. This targeted approach enables businesses to connect with consumers in shopping environments, where purchasing decisions are often made.
• Transit: Transit advertising in Tempe generates approximately 6,000,000 impressions and has an average CPM of $6.85. This cost-effective method allows advertisers to reach a captive audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in Tempe, such as digital displays and alternative formats, collectively receive around 98,000 impressions with an average CPM of $39.75. These diverse options cater to a wide range of advertising needs and preferences.

Get started with advertising with AdQuick now!

AdQuick is a comprehensive platform for out-of-home (OOH) advertising that combines technology, expertise, and data to make ad buying efficient and seamless. With a range of products and solutions tailored for advertisers, agencies, and OOH media owners, AdQuick offers a one-stop solution for all your advertising needs. AdQuick Browse provides a birds-eye view of the entire OOH market, and the platform offers various resources and tools to help with campaign planning and design. Don't miss out on the opportunity to launch hyper-targeted OOH campaigns in minutes. Get started now!