Digital Billboards in Surprise

*All metrics are based on a 4-week advertising campaign

In the heart of the Southwest, Surprise emerges as not only a rapidly growing city but also a prime location for outdoor advertising. Known for its stunning desert landscapes, recreational opportunities, and diverse neighborhoods, this city provides a unique platform for advertisers to integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Surprise goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, it's essential to consider 68 factors that can impact its effectiveness. Some key factors to keep in mind include:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts for maximum exposure. For example, placing a billboard near a busy intersection or along a heavily traveled highway.
• Visibility: Ensure the billboard is easily visible to passing drivers and pedestrians by considering factors such as alignment, height, obstructions, and readability. A billboard with clear sightlines and minimal distractions will be more effective.
• Size and Type: Select the appropriate size and type of billboard for your campaign, whether it's a large bulletin for maximum impact along a highway, a poster for targeting local audiences, or a digital billboard for dynamic messaging. Each type serves a specific purpose and audience.
• Duration: Determine the optimal duration for your billboard campaign based on your goals and budget. Longer campaigns may be suitable for branding purposes, while shorter campaigns can be effective for promoting specific events or offers.

Digital billboards price breakdown

Billboard pricing in Surprise varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Surprise is $1,127.97, providing a cost-effective option for businesses looking to reach a wide audience.
• Median Price: With a median price of $18,581, advertisers can expect to find a range of billboard options that cater to their specific needs and target demographics.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Surprise is just $1.96, making outdoor advertising accessible to even the smallest businesses.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of your outdoor advertising campaign in Surprise:

• Total Impressions: The total number of impressions for a 4-week campaign in Surprise is approximately 20,703,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Surprise generates around 20,703,000 impressions over a 4-week period, offering a substantial audience for your message.
• Median Impressions: The median number of impressions for a billboard in Surprise is 18,000, indicating a typical level of exposure for your campaign.
• Average CPM: The average cost per thousand impressions (CPM) in Surprise is $9.86, demonstrating the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $10, advertisers can expect a reasonable cost for reaching their target audience in Surprise.

Some of the top digital billboard providers in Surprise

Surprise offers a variety of billboard providers to choose from, ensuring that advertisers can find the perfect fit for their outdoor advertising needs:

• Adkom is a top provider in Surprise, offering a range of billboard options to help businesses effectively reach their target audience.

Other formats for advertising in Surprise

A closer look at the data reveals the depth and breadth of the other opportunities available in Surprise:

• Static Billboards: In Surprise, static billboards generate approximately 250,000 impressions with an average CPM of $12.99. This classic advertising medium continues to be a reliable choice for businesses seeking a strong presence in the city.
• Retail Venues: Retail venues in Surprise receive around 51,000 impressions and have an average CPM of $12.16. These locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: For other advertising opportunities in Surprise, there are approximately 98,000 impressions with an average CPM of $5.09. This category encompasses a wide range of unique and creative advertising options that can help businesses stand out from the competition.

Get started with advertising with AdQuick now!

Outdoor advertising in Surprise offers a unique opportunity for businesses to connect with their target audience in a cost-effective and impactful way. By leveraging the power of AdQuick, advertisers can gain access to over 1,400 premium out-of-home media owners, execute campaigns faster, and launch their ads in as little as 48 hours. With unprecedented measurability and a wide range of products and solutions, AdQuick is the go-to platform for businesses looking to make a big impression in Surprise and beyond. Don't miss out on the benefits of this powerful advertising medium – sign up for AdQuick today!