Digital Billboards in Maryville

*All metrics are based on a 4-week advertising campaign

In the picturesque town of Maryville, nestled in the foothills of the Great Smoky Mountains, advertisers find a unique opportunity to connect with a diverse audience. With its charming downtown, thriving arts scene, and proximity to outdoor adventures, Maryville offers a vibrant backdrop for outdoor advertising. Here, ads do more than just sell products; they engage with the community, weaving brand stories into the daily lives of residents and visitors alike.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 27 factors to consider. Here are four key aspects to keep in mind:

• Demographics: Choose a location that aligns with your target audience's demographic information, such as age, gender, education, relationship status, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
• Traffic Count: Opt for locations with high traffic counts to ensure your advertisement reaches a large number of people. A billboard along a busy highway, for instance, would have a higher traffic count than one on a quiet side street.
• Visibility: Consider factors like alignment, height, and obstructions to ensure maximum visibility for passing drivers. A billboard that's easily visible from a distance and unobstructed by trees or buildings is more likely to catch the attention of passersby.
• Land Use Type: The type of land use surrounding the billboard location (residential, commercial, or industrial) will impact the audience that views the advertisement. A billboard in a commercial area, for example, might be more effective for promoting a retail store or restaurant.

Digital billboards price breakdown

Billboard pricing in Maryville varies, offering options for different budgets:

• Average Price: The average price for a billboard in Maryville is $354.68, making it an affordable option for many advertisers.
• Median Price: With a median price of $7,252, there are billboards available at higher price points for those seeking premium locations.
• Lowest Price: For advertisers on a tight budget, the lowest price for a billboard in Maryville is just $27.17.

Digital billboards Impression and CPM Metrics

Let's dive into the impressions and CPM metrics for Maryville billboards:

• Total Impressions: The billboards in Maryville generated a total of 5,990,000 impressions during the 4-week campaign.
• Average Impressions: On average, each billboard in Maryville received 5,990 impressions.
• Median Impressions: The median number of impressions for Maryville billboards was 7,000.
• Average CPM: The average cost per thousand impressions (CPM) for Maryville billboards was $16.87.
• Median CPM: The median CPM for Maryville billboards was $10.47.

Some of the top digital billboard providers in Maryville

Here is a list of top billboard providers in Maryville:

• Lamar Advertising is a leading provider of outdoor advertising solutions in Maryville and across the nation.

Other formats for advertising in Maryville

A closer look at the data reveals the depth and breadth of the other opportunities available in Maryville:

• Static Billboards: Static billboards in Maryville receive 850,000 impressions with an average CPM of $11.63. This classic advertising medium continues to be a reliable choice for reaching a wide audience.
• Retail Venues: Retail venues in Maryville generate 10,000,000 impressions with an average CPM of $21.95. These high-traffic locations offer advertisers the chance to engage with consumers in a shopping mindset.
• Everything Else: Other advertising opportunities in Maryville, such as digital displays and alternative formats, garner 98,000,000 impressions with an average CPM of $0.00. This diverse range of options allows advertisers to find the perfect fit for their unique campaign needs.

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