Digital Billboards in Franklin

*All metrics are based on a 4-week advertising campaign

Franklin, a charming city brimming with history and culture, presents a prime opportunity for advertisers to make their mark. With its picturesque downtown, thriving business scene, and diverse population, Franklin offers a unique backdrop for outdoor advertising. Here, ads not only promote products but also engage the community, fostering connections between brands and individuals. In Franklin, outdoor advertising becomes an integral part of the city's vibrant tapestry, resonating with residents and visitors alike.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 47 factors to consider. However, we will focus on the top four crucial aspects:

• Location: Choose a billboard location that targets your desired demographics and has a high traffic count. For example, a busy interstate for college-educated adults with above-average incomes or a trendy part of town for young adults.
• Visibility: Ensure the billboard is easily visible and not obstructed by trees, power-lines, or buildings. Consider the alignment and height of the billboard to maximize its impact.
• Duration: The length of time a billboard should be up depends on your marketing campaign goals and budget. Typically, billboard advertisements stay up for at least four weeks, but most campaigns last several months.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins for busy highways, posters for primary and secondary arterial roadways, or junior posters for urban neighborhoods and smaller roads.

Digital billboards price breakdown

In Franklin, billboard pricing varies significantly, with the following key data points:

• Average Price: The average price for a billboard in Franklin is $3,743.25, reflecting a wide range of options for advertisers.
• Median Price: With a median price of $47,377.50, this figure indicates that there are numerous high-end billboard options available in the city.
• Lowest Price: The lowest price for a billboard in Franklin is just $17.67, offering budget-friendly opportunities for smaller businesses or niche campaigns.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising in Franklin:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Franklin is approximately 32,961,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Franklin generates around 7,000 impressions per day, highlighting the potential for consistent brand exposure.
• Median Impressions: With a median of 47,000 impressions, this figure indicates that many billboards in Franklin offer substantial visibility and engagement opportunities.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Franklin is $8.50, demonstrating a cost-effective advertising option for businesses.
• Median CPM: The median CPM for billboards in Franklin is $9.29, reflecting a competitive market with various pricing options to suit different budgets and campaign goals.

Some of the top digital billboard providers in Franklin

Franklin boasts a variety of top billboard providers, each offering unique advertising opportunities for businesses:

• Adkom is a leading provider of outdoor advertising solutions, helping businesses reach their target audience effectively.
• Barrett Outdoor specializes in billboard advertising, offering a range of options to suit various campaign goals and budgets.
• Digital Outdoor Advertising focuses on innovative digital billboards, providing advertisers with dynamic and engaging platforms for their campaigns.
• Lamar Advertising is a well-established outdoor advertising company, offering a diverse selection of billboard options across Franklin.
• Outfront Media is a prominent player in the outdoor advertising industry, delivering impactful and memorable billboard campaigns for businesses.

Other formats for advertising in Franklin

A closer look at the data reveals the depth and breadth of the other opportunities available in Franklin:

• Static Billboards: With 2,100,000 impressions and an average CPM of $254.03, static billboards remain a popular choice for advertisers seeking a traditional and effective medium.
• Wheat Pastings: Generating 1,000,000 impressions and an average CPM of $19,040, wheat pastings offer a creative and eye-catching alternative for advertisers looking to make a statement.
• Retail Venues: Attracting 82,360,000 impressions and an average CPM of $12.42, retail venues provide a captive audience for advertisers targeting shoppers and consumers.
• Transit: With 5,800,000 impressions and an average CPM of $5.89, transit advertising reaches a diverse and mobile audience, making it an ideal choice for businesses looking to expand their reach.
• Everything Else: Garnering 941,467,000 impressions and an average CPM of $3.89, this category encompasses a wide range of advertising options, allowing businesses to explore unique and innovative ways to connect with their target audience.

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