Digital Billboards in Bartlett

*All metrics are based on a 4-week advertising campaign

Located in the heart of the Mid-South, Bartlett boasts a thriving suburban atmosphere, making it an ideal location for outdoor advertising. With its family-friendly environment, strong local economy, and diverse neighborhoods, Bartlett presents a unique opportunity for advertisers to engage with a wide range of audiences. Outdoor advertising in Bartlett not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating lasting impressions on every passerby.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure the ad campaign's success. Here are four key aspects to keep in mind:

• Demographics: Choose a location that aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard targeting college-educated adults with above-average incomes might be placed along a busy interstate frequently congested with commuters.
• Traffic Count: Opt for high-traffic areas, such as busy intersections with long wait times or congested interstates, to ensure maximum exposure to a captive audience.
• Visibility: Ensure the billboard is clearly aligned to face traffic and free from obstructions that might affect visibility. Avoid odd angles that require the viewer to look in an uncomfortable or awkward direction.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. For instance, if the intent is to attract local customers, placing the billboard three towns away wouldn't make sense. On the other hand, if the goal is to increase brand awareness, a long-term campaign or one that utilizes multiple locations could be effective.

Digital billboards price breakdown

In Bartlett, the pricing of billboards varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Bartlett is $275.22, providing a cost-effective option for businesses looking to advertise in the area.
• Median Price: With a median price of $28,000, advertisers can expect to find a range of billboard options at various price points to suit their needs.
• Lowest Price: The lowest price for a billboard in Bartlett is just $8.43, making it an affordable choice for small businesses or those with limited advertising budgets.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of an outdoor advertising campaign in Bartlett, it's crucial to analyze the impressions and CPM metrics:

• Total Impressions: The campaign generated approximately 5,769,000 impressions, reaching a vast audience in the area.
• Average Impressions: On average, each billboard in the campaign received about 1,442,000 impressions, showcasing the potential for high visibility.
• Median Impressions: The median number of impressions for the billboards was 28,000, indicating a wide range of exposure levels across different locations.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $18.44, offering a competitive rate for advertisers.
• Median CPM: With a median CPM of $10, the campaign provided a cost-effective option for businesses looking to maximize their advertising budget.

Some of the top digital billboard providers in Bartlett

Here are the top billboard providers in Bartlett, offering a variety of options for advertisers:

• True Impact Media specializes in billboard advertising in the Memphis area, including Bartlett, providing tailored solutions for businesses.

Other formats for advertising in Bartlett

A closer look at the data reveals the depth and breadth of the other opportunities available in Bartlett:

• Static Billboards: In Bartlett, static billboards generate approximately 100,000 impressions with an average CPM of $24.52. This traditional advertising medium continues to provide a strong presence and high visibility for brands.
• Retail Venues: Retail venues in Bartlett receive about 36,000 impressions and have an average CPM of $23.03. These locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Bartlett generate around 373,000 impressions with an average CPM of $18.44. This category encompasses a variety of formats, allowing advertisers to explore unique and creative ways to reach their target audience.

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