Digital Billboards in Lexington-Fayette urban county
*All metrics are based on a 4-week advertising campaign
Lexington-Fayette urban county, nestled in the heart of the Bluegrass region, boasts a thriving economy, picturesque landscapes, and a rich cultural heritage. This vibrant area provides a prime opportunity for advertisers to engage with diverse communities and make a lasting impact. Outdoor advertising in Lexington-Fayette urban county not only promotes products and services, but also fosters connections between brands, individuals, and the local community, creating memorable experiences for all who encounter them.
What to look for when picking digital billboards
When selecting billboards to advertise on, it's essential to consider various factors to ensure your ad reaches the right audience and achieves maximum impact. Here are four key aspects to keep in mind, based on information from AdQuick:
- Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
- Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
- Traffic Count: Opt for locations with high traffic counts, such as busy intersections and congested highways, to reach a larger number of people.
- Land Use Type: The surrounding land use can impact the audience that views your advertisement, so consider whether commercial or residential areas are more suitable for your target audience.
Digital billboards price breakdown
Billboard pricing in Lexington-Fayette urban county varies significantly, with options to suit various budgets and advertising goals. Here's a breakdown of the average, median, and lowest prices:
- Average Price: The average price for a billboard in Lexington-Fayette urban county is $708.96, offering a range of options for advertisers with different budgets.
- Median Price: With a median price of $50,000, this indicates that there are both high-end and more affordable options available in the area.
- Lowest Price: The lowest price for a billboard in Lexington-Fayette urban county is just $8.97, making it accessible for businesses with limited advertising budgets.
Digital billboards Impression and CPM Metrics
Impressions and CPM metrics are crucial in evaluating the effectiveness of your billboard advertising campaign in Lexington-Fayette urban county. Here's a breakdown of these metrics:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in the area is approximately 63,784,000, showcasing the potential reach of your advertisement.
- Average Impressions: The average number of impressions per billboard in Lexington-Fayette urban county is not provided in the data.
- Median Impressions: The median number of impressions for billboards in the area is 50,000, indicating a wide range of exposure opportunities for advertisers.
- Average CPM: The average cost per thousand impressions (CPM) in Lexington-Fayette urban county is $18.26, offering a cost-effective way to reach a large audience.
- Median CPM: With a median CPM of $10, advertisers can find even more affordable options to maximize their advertising budget.
Some of the top digital billboard providers in Lexington-Fayette urban county
Here are the top billboard providers in Lexington-Fayette urban county:
- Lamar Advertising is a leading provider of outdoor advertising solutions in the area.
- Adkom offers innovative and effective advertising services for businesses in Lexington-Fayette urban county.
- Advanced Mobile LED specializes in mobile LED billboard advertising, providing a unique and eye-catching way to reach your target audience.
Other formats for advertising in Lexington-Fayette urban county
A closer look at the data reveals the depth and breadth of the other opportunities available in Lexington-Fayette urban county:
- Static Billboards: With over 502,000 impressions and an average CPM of $9.26, static billboards remain a popular and effective advertising medium in Lexington-Fayette urban county.
- Street Furniture: Street furniture advertising garners 2,067,000 impressions and boasts an average CPM of $6.17, making it an affordable and highly visible option for local advertisers.
- Wheat Pastings: Wheat pastings in Lexington-Fayette urban county generate 413,000 impressions at an incredibly low average CPM of $0.57, offering a unique and cost-effective advertising solution.
- Retail Venues: Advertising in retail venues captures 50,000 impressions with an average CPM of $13.44, providing a targeted approach to reach consumers in a shopping mindset.
- Transit: Transit advertising in Lexington-Fayette urban county achieves 6,000,000 impressions and an average CPM of $12.69, ensuring high visibility among daily commuters and travelers.
- Everything Else: Other advertising opportunities in Lexington-Fayette urban county accumulate 453,000 impressions at an average CPM of $10.04, showcasing the diverse range of options available for advertisers in the area.
Get started with advertising with AdQuick now!
Outdoor advertising in Lexington-Fayette urban county offers a wealth of opportunities for businesses to connect with their target audience and make a lasting impact. By considering factors such as demographics, visibility, traffic count, and land use type, advertisers can maximize the effectiveness of their billboard campaigns. With a variety of advertising options and providers available, there's never been a better time to explore the potential of out-of-home advertising in this vibrant region. Harness the power of technology, OOH expertise, and data with AdQuick to gain access to premium OOH media owners, execute OOH buys faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Get Started today and elevate your advertising game in Lexington-Fayette urban county.