Digital Billboards in Jeffersontown

*All metrics are based on a 4-week advertising campaign

Jeffersontown, a thriving suburban community, presents a fantastic opportunity for outdoor advertising. With its bustling business district, family-friendly atmosphere, and strong local economy, advertisers can effectively reach a diverse audience. Outdoor advertising in Jeffersontown allows brands to seamlessly integrate their messages into the daily lives of residents, fostering connections and creating memorable impressions. Take advantage of this unique platform to engage with the community and make your brand stand out.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 37 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on your campaign's success:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts. For example, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes, or in a trendy part of town to target young adults.
• Visibility: Ensure the billboard is easily visible and unobstructed, allowing for maximum exposure to passing traffic. A billboard that is difficult to ignore due to its size and placement will have a greater impact on your audience.
• Size: Select the appropriate size of the billboard based on your target audience and location. For example, use large bulletins for busy highways, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods or smaller roads.
• Technology: Consider incorporating digital billboards, wallscapes, or spectaculars that offer dynamic messaging, interactivity, and creative flexibility to make your advertisement stand out and engage your audience.

Digital billboards price breakdown

In Jeffersontown, billboard pricing varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Jeffersontown is $244.88, which can help you estimate the overall cost of your advertising campaign.
• Median Price: With a median price of $28,000, this value represents the middle point of billboard pricing in the area, giving you a better understanding of the market.
• Lowest Price: The lowest price for a billboard in Jeffersontown is $8.67, showcasing the potential for affordable advertising options in the community.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics in Jeffersontown can help you gauge the effectiveness of your outdoor advertising campaign:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Jeffersontown is approximately 13,206,000, indicating the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Jeffersontown generates around 132,056 impressions, providing a solid baseline for your campaign's performance.
• Median Impressions: The median number of impressions for a billboard in Jeffersontown is 28,000, offering a more accurate representation of typical campaign performance in the area.
• Average CPM: The average cost per thousand impressions (CPM) in Jeffersontown is $9.26, which can help you determine the cost-effectiveness of your advertising campaign.
• Median CPM: With a median CPM of $10, this value represents the middle point of CPM pricing in Jeffersontown, giving you a better understanding of the market.

Some of the top digital billboard providers in Jeffersontown

Here is a list of top billboard providers in Jeffersontown:

• Times OOH Media offers a variety of highway billboards, including those on I-471, to help advertisers reach their target audience effectively.

Other formats for advertising in Jeffersontown

A closer look at the data reveals the depth and breadth of the other opportunities available in Jeffersontown:

• Static Billboards: Static billboards in Jeffersontown generate approximately 980,000 impressions with an average CPM of $36.47. This classic advertising medium continues to provide a strong presence in the community.
• Street Furniture: Street furniture in Jeffersontown garners around 412,000 impressions, showcasing the potential for advertisers to reach pedestrians and local residents in high-traffic areas.
• Retail Venues: Retail venues in Jeffersontown receive about 28,000 impressions with an average CPM of $15.17, offering advertisers a targeted approach to reach consumers in shopping environments.
• Everything Else: Other advertising opportunities in Jeffersontown accumulate approximately 359,000 impressions with an average CPM, highlighting the diverse range of options available for advertisers to explore.

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