Digital Billboards in Bardstown

*All metrics are based on a 4-week advertising campaign

In the charming town of Bardstown, billboards find their perfect home amidst a backdrop of rich history, bourbon distilleries, and picturesque landscapes. As a prime destination for tourists and a tight-knit community, Bardstown offers advertisers a unique opportunity to engage with diverse audiences. Outdoor advertising in Bardstown not only promotes products but also fosters connections between brands, locals, and visitors, creating memorable experiences for all.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure the ad reaches the right audience and achieves its intended goals. Here are four key aspects to keep in mind:

• Demographics: Consider the target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequently congested with commuters.
• Location: Choose a location that makes the most sense for the business, taking into account traffic count, visibility, land use type, and proximity. For instance, if targeting young adults, place a billboard in a trendy part of town or near a college or university.
• Duration: Determine how long the billboard should be up based on the marketing campaign goals and budget. Most campaigns last several months, but the duration may vary depending on the specific objectives.
• Size and Type: Select the appropriate size and type of billboard for the campaign, considering factors such as cost, visibility, and target audience. For example, bulletins are large billboards suitable for busy roads, while junior posters are smaller and ideal for targeting local audiences in urban neighborhoods.

Digital billboards price breakdown

Billboard pricing in Bardstown varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Bardstown is $726.37, providing a cost-effective option for businesses looking to reach a wide audience.
• Median Price: With a median price of $10,000, advertisers can expect to find premium billboard locations that offer high visibility and impact.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Bardstown is just $50, making outdoor advertising accessible to even the smallest businesses.

Digital billboards Impression and CPM Metrics

Billboard advertising in Bardstown offers a range of impressions and CPM metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: The total number of impressions for a 4-week campaign in Bardstown is approximately 680,000, offering a broad reach for advertisers.
• Average Impressions: On average, a billboard in Bardstown generates around 170,000 impressions per week, ensuring consistent visibility for the ad.
• Median Impressions: With a median of 10,000 impressions, advertisers can expect a moderate level of exposure for their campaigns.
• Average CPM: The average cost per thousand impressions (CPM) in Bardstown is $16.29, providing a cost-effective advertising solution.
• Median CPM: At a median CPM of $12, advertisers can achieve a balance between cost and reach for their billboard campaigns.

Some of the top digital billboard providers in Bardstown

Here is a list of top billboard providers in Bardstown, offering a variety of options for advertisers:

• Kre8 Outdoor Advertising is a leading provider in Bardstown, specializing in innovative and eye-catching outdoor advertising solutions.

Other formats for advertising in Bardstown

A closer look at the data reveals the depth and breadth of the other opportunities available in Bardstown:

• Static Billboards: In Bardstown, static billboards generate approximately 178,000 impressions with an average CPM of $42.63. This classic advertising medium continues to provide a strong presence and visibility in the local market.
• Retail Venues: Retail venues in Bardstown offer around 10,000 impressions and an average CPM of $21.04. These targeted advertising spaces allow businesses to connect with consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
• Everything Else: For other advertising opportunities in Bardstown, there are approximately 422,000 impressions with an average CPM of $12. This category encompasses a wide range of advertising options, providing flexibility and customization for advertisers to reach their target audience effectively.

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