Digital Billboards in Lakewood

*All metrics are based on a 4-week advertising campaign

Surrounded by stunning natural beauty, Lakewood offers a prime location for outdoor advertising. This thriving city, nestled at the foothills of the Rocky Mountains, boasts a diverse population and a strong local economy. Advertisers can tap into the unique blend of urban and outdoor lifestyles, creating memorable campaigns that resonate with residents and visitors alike. In Lakewood, outdoor advertising goes beyond product promotion, fostering connections between communities, brands, and individuals in a truly captivating setting.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure the ad reaches the target audience effectively. Here are four key aspects to keep in mind when picking billboards to advertise on, with examples of what makes them suitable:

• Location: Choose a billboard location with high traffic counts, such as busy intersections or along congested highways, to maximize exposure. For example, placing a billboard near a college or university can effectively target young adults.
• Visibility: Ensure the billboard is easily visible by considering its alignment, height, and potential obstructions like trees or buildings. For instance, a billboard positioned at a trendy part of town with minimal obstructions will attract more attention.
• Demographics: Select a billboard location that aligns with the target audience's demographics, such as age, gender, education, and income level. For example, a billboard along a busy interstate targeting college-educated adults with above-average incomes will be more effective.
• Type and Size: Consider the type (traditional, digital, or wallscapes) and size (bulletin, poster, or junior poster) of the billboard to match the advertising goals and target audience. For instance, digital billboards are suitable for rotating multiple ads and cost-effectiveness, while bulletin billboards are ideal for targeting drivers and commuters on highways.

Digital billboards price breakdown

In Lakewood, billboard pricing varies significantly, with the following key data points highlighting the range of costs:

• Average Price: The average price for a billboard in Lakewood is approximately $1,833.24, reflecting the diverse options available to advertisers.
• Median Price: With a median price of $28,000, this figure indicates that half of the billboards in Lakewood are priced above and half below this amount.
• Lowest Price: The lowest price for a billboard in Lakewood is $0, suggesting that some advertising opportunities may be available at no cost, likely due to promotional offers or unique circumstances.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising in Lakewood:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Lakewood is approximately 41,774,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: The average number of impressions for a billboard in Lakewood is 10,443,000, indicating the typical exposure an ad can expect to receive.
• Median Impressions: With a median of 28,000 impressions, this figure represents the middle point in the range of impressions for billboards in Lakewood.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Lakewood is approximately $49.12, providing a benchmark for advertisers to assess the cost-effectiveness of their campaigns.
• Median CPM: The median CPM for billboards in Lakewood is $11.40, highlighting that half of the billboards have a higher CPM and half have a lower CPM than this amount.

Some of the top digital billboard providers in Lakewood

Here are the top billboard providers in Lakewood, offering a variety of advertising options to suit your needs:

• Adkom is a leading provider of outdoor advertising solutions, helping businesses reach their target audience effectively.

Other formats for advertising in Lakewood

A closer look at the data reveals the depth and breadth of the other opportunities available in Lakewood:

• Static Billboards: In Lakewood, static billboards receive approximately 384,000 impressions with an average CPM of $7.71. This traditional advertising medium continues to provide a strong presence and high visibility for brands.
• Street Furniture: Street furniture advertising in Lakewood garners around 393,000 impressions and has an average CPM of $3.15. This type of advertising is perfect for targeting pedestrians and local residents in high-traffic areas.
• Wheat Pastings: Wheat pastings in Lakewood generate about 173,000 impressions with an average CPM of $0.88. This creative and eye-catching advertising method is ideal for reaching a diverse audience in urban settings.
• Retail Venues: Retail venue advertising in Lakewood achieves approximately 28,000 impressions and has an average CPM of $42.63. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
• Everything Else: Other advertising opportunities in Lakewood, such as digital displays and alternative formats, collectively receive around 1,351,000 impressions with an average CPM of $3.58. These diverse options allow advertisers to tailor their campaigns to specific audiences and objectives.

Get started with advertising with AdQuick now!

Lakewood's thriving outdoor advertising scene offers a wealth of opportunities for brands to connect with their target audience. AdQuick simplifies the process of planning, buying, and measuring outdoor advertising, providing access to over 1,400 premium OOH media owners and enabling faster execution of OOH buys. With various products and solutions tailored to different needs, such as AdQuick Pro, AdQuick DOOH DSP, AdQuick Analytics, and AdQuick Sales Cloud, advertisers can launch hyper-targeted campaigns that resonate with the unique blend of urban and outdoor lifestyles in Lakewood. Don't miss out on the chance to make a lasting impression – Get Started and launch your OOH campaign in minutes!