Digital Billboards in Golden

*All metrics are based on a 4-week advertising campaign

Nestled at the base of the Rocky Mountains, Golden boasts a picturesque landscape and a thriving community, making it an ideal location for outdoor advertising. With its rich history, outdoor recreation opportunities, and bustling downtown area, Golden provides a unique platform for advertisers to engage with a diverse audience. Outdoor advertising in Golden not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with locals and visitors alike.

What to look for when picking digital billboards

When selecting billboards for advertising in Golden, there are 46 factors to consider, but we'll focus on four key aspects that can significantly impact the success of your campaign. Here are some essential factors to keep in mind:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, income, and interests. For example, placing billboards near colleges or universities can effectively target young adults.
• Traffic count: Choose billboards along high-traffic roads to maximize exposure. For instance, billboards along busy highways can reach a larger number of commuters and long-distance travelers.
• Visibility: Opt for billboards with clear visibility, proper alignment, and minimal obstructions. A billboard placed at a readable height within the driver's frame of vision can significantly increase its impact.
• Proximity and intent: Consider the billboard's proximity to your business location and the goal of your campaign. For example, billboards placed near the point of decision can drive impulse purchases or increase brand awareness.

Digital billboards price breakdown

In Golden, billboard pricing varies significantly, with options to suit various budgets and campaign goals. Here's a breakdown of the pricing:

• Average Price: The average price for a billboard in Golden is $1,077.92, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $50,000, this indicates that there are both high-end and more affordable billboard options available in the area.
• Lowest Price: The lowest price for a billboard in Golden is just $20, making it accessible for small businesses or those looking to test the waters with outdoor advertising.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the reach and cost-effectiveness of your outdoor advertising campaign in Golden. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week campaign in Golden is approximately 11,341,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Golden generates around 113,000 impressions, providing a solid foundation for brand exposure.
• Median Impressions: With a median of 50,000 impressions, this indicates that there is a wide range of billboard options with varying levels of exposure.
• Average CPM: The average cost per thousand impressions (CPM) in Golden is $34.37, offering a competitive rate for advertisers seeking cost-effective solutions.
• Median CPM: With a median CPM of $10, this suggests that there are both premium and budget-friendly options available for advertisers in the area.

Some of the top digital billboard providers in Golden

Here is a list of top billboard providers in Golden:

• Alluvit offers a variety of billboard advertising options in Golden, catering to different budgets and campaign goals.

Other formats for advertising in Golden

A closer look at the data reveals the depth and breadth of the other opportunities available in Golden:

• Static Billboards: In Golden, static billboards generate approximately 1,000 impressions with an average CPM of $4.52. This classic advertising medium continues to be a reliable choice for businesses seeking a strong presence in the community.
• Street Furniture: Street furniture in Golden garners around 124,000 impressions and has an average CPM of $0.41. This versatile advertising option allows for creative placements in high-traffic areas, such as bus stops and benches.
• Wheat Pastings: Wheat pastings in Golden receive about 220,000 impressions with an average CPM of $1.20. This unconventional and eye-catching method is perfect for brands looking to make a bold statement in the urban landscape.
• Retail Venues: Advertising in retail venues in Golden generates approximately 50,000 impressions and has an average CPM of $33.33. This targeted approach allows businesses to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Golden, such as digital displays and guerrilla marketing, collectively receive around 877,000 impressions with an average CPM of $3.35. These diverse options provide advertisers with unique ways to engage their audience and stand out from the competition.

Get started with advertising with AdQuick now!

Golden offers a diverse range of outdoor advertising opportunities, from traditional billboards to street furniture and retail venues. By leveraging the power of AdQuick's platform, advertisers can efficiently plan and execute data-driven campaigns that reach their target audience and make a lasting impression. With tools like AdQuick Browse and the Marketer Toolkit, users can explore available advertising options and make informed decisions to maximize their campaign's impact. AdQuick's global reach and various OOH media formats cater to the needs of advertisers, agencies, and media owners alike. Don't miss out on the benefits of launching hyper-targeted OOH campaigns in minutes, executing buys 10x faster, and unlocking unprecedented measurability. Get Started with AdQuick today and elevate your outdoor advertising game.