Digital Billboards in Aurora

*All metrics are based on a 4-week advertising campaign

Located at the crossroads of major highways, Aurora boasts a thriving economy, diverse population, and stunning natural beauty, making it an ideal location for outdoor advertising. This vibrant city offers advertisers a unique opportunity to engage with a wide audience, as their messages become an integral part of the local landscape. In Aurora, outdoor advertising goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With over 305 billboards to choose from in Aurora, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, education, and income level. For example, placing a billboard near a college or university may be ideal for targeting young adults.
• Traffic Count: Opt for high-traffic areas, like congested interstates or busy intersections, to maximize the number of people who will see your advertisement.
• Visibility: Choose a billboard with clear alignment and height, facing traffic without obstructions, to ensure it's easily readable by drivers.
• Proximity: If your goal is to attract local customers, select a billboard close to your business location for better results.

Digital billboards price breakdown

In Aurora, the pricing of billboards varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Aurora is $1,784.02, providing a reasonable cost for most advertisers.
• Median Price: With a median price of $28,000, some billboards cater to larger advertising campaigns with higher budgets.
• Lowest Price: For those seeking a more affordable option, the lowest-priced billboard in Aurora is available for just $20.

Digital billboards Impression and CPM Metrics

In Aurora, outdoor advertising campaigns can expect a range of impressions and CPM metrics, offering valuable insights for advertisers:

• Total Impressions: The total number of impressions for a 4-week campaign in Aurora is approximately 78,449,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Aurora generates around 2,570,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in Aurora is 28,000, indicating that some locations may have a more targeted reach.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Aurora is $44.30, providing a cost-effective advertising solution for many businesses.
• Median CPM: With a median CPM of $10, some billboards in Aurora offer an even more affordable option for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in Aurora

When looking for billboard providers in Aurora, consider these top companies to help you create a successful outdoor advertising campaign:

• Terraboost Media LLC specializes in connecting advertisers with their target audience through strategic placement of billboards and other outdoor media formats.
• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options to suit various budgets and campaign goals.
• Mile High Outdoor / Elevation Outdoor focuses on delivering high-quality outdoor advertising opportunities in the Denver metro area, including Aurora, to help brands reach their target audience effectively.
• Outfront is a prominent outdoor advertising company that provides innovative and engaging billboard solutions to help advertisers create memorable campaigns.
• Adkom offers a comprehensive range of outdoor advertising services, including billboard placement, to help businesses effectively communicate their message to their target audience.

Other formats for advertising in Aurora

A closer look at the data reveals the depth and breadth of the other opportunities available in Aurora:

• Static Billboards: In Aurora, static billboards generate around 400,000 impressions with an average CPM of $13.41. This classic advertising medium continues to provide a strong presence in the city's outdoor advertising landscape.
• Street Furniture: Street furniture in Aurora garners approximately 271,000 impressions and an average CPM of $2.79, offering advertisers an affordable and effective way to reach pedestrians and commuters.
• Wheat Pastings: With around 815,000 impressions and an average CPM of $0.78, wheat pastings provide a creative and cost-effective advertising solution for businesses looking to make a bold statement in Aurora.
• Retail Venues: Advertising in retail venues in Aurora generates about 40,000 impressions and an average CPM of $40.88, allowing brands to engage with consumers in a targeted and relevant environment.
• Transit: Transit advertising in Aurora captures approximately 8,000,000 impressions with an average CPM of $3.94, providing a highly visible and impactful way to reach commuters and travelers throughout the city.
• Everything Else: Other advertising opportunities in Aurora, such as digital displays and alternative outdoor formats, collectively generate around 627,000 impressions and an average CPM of $74.71, showcasing the diverse range of options available for advertisers in the city.

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