Digital Billboards in Frisco
*All metrics are based on a 4-week advertising campaign
Located in the thriving Dallas-Fort Worth metroplex, Frisco stands out as a rapidly growing city with a diverse population and booming economy. Its unique blend of sports venues, shopping centers, and family-friendly attractions make it an ideal location for advertisers to engage with a wide audience. Outdoor advertising in Frisco not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating impactful narratives that leave a lasting impression.
What to look for when picking digital billboards
With 256 billboards available in Frisco, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key factors to consider include:
- Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
- Traffic Count: Choose a billboard in a high-traffic area, like busy intersections, to maximize the number of people who will see your advertisement.
- Visibility: Select a billboard with clear alignment and height, ensuring it's easily visible to drivers without any obstructions.
- Land Use Type: Consider the surrounding area, whether it's residential, commercial, or industrial, as this can impact the types of people who will see your advertisement. For instance, commercial areas may attract a larger mix of people, including employees and customers.
Digital billboards price breakdown
In Frisco, billboard pricing varies significantly, with options available for various budgets:
- Average Price: The average price for a billboard in Frisco is approximately $2,010.69, offering a range of options for advertisers with different budgets.
- Median Price: With a median price of $28,000, this indicates that there are both higher-end and more affordable billboards available in the city.
- Lowest Price: The lowest price for a billboard in Frisco is $0, showcasing the potential for cost-effective advertising opportunities in the area.
Digital billboards Impression and CPM Metrics
Understanding the impressions and CPM metrics is crucial for evaluating the effectiveness of your billboard advertising campaign in Frisco:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Frisco is approximately 122,000,000, showcasing the vast reach of outdoor advertising in the area.
- Average Impressions: The average number of impressions for a billboard in Frisco is 4,760,000, indicating the potential for significant exposure to your target audience.
- Median Impressions: With a median of 28,000 impressions, this figure highlights the variety of billboard locations and their respective audience sizes in Frisco.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Frisco is approximately $33.94, offering a competitive rate for advertisers seeking to maximize their return on investment.
- Median CPM: The median CPM in Frisco is $11.39, demonstrating that there are both cost-effective and premium advertising options available to suit different budgets and campaign objectives.
Some of the top digital billboard providers in Frisco
Here are the top billboard providers in Frisco, offering a variety of options for advertisers to choose from:
- Arrington Outdoor is a reputable provider of outdoor advertising solutions, catering to a diverse range of clients and industries.
- Clear Channel Outdoor is a global leader in outdoor advertising, offering innovative and effective advertising solutions for businesses of all sizes.
- Digital Outdoor Advertising specializes in digital billboards, providing advertisers with dynamic and engaging advertising opportunities.
- Integration Media is a full-service media company, offering a wide range of outdoor advertising options to meet the unique needs of each client.
- Lamar Advertising is one of the largest outdoor advertising companies in the United States, providing a comprehensive selection of billboard options for advertisers to choose from.
Other formats for advertising in Frisco
A closer look at the data reveals the depth and breadth of the other opportunities available in Frisco:
- Static Billboards: In Frisco, static billboards receive approximately 1,500,000 impressions with an average CPM of $10.57. This traditional advertising medium continues to provide a strong presence in the outdoor advertising landscape.
- Street Furniture: Street furniture in Frisco garners around 21,010,000 impressions and has an average CPM of $107.07. This versatile advertising option allows for creative and targeted campaigns in high foot traffic areas.
- Wallscapes: Wallscapes in Frisco generate about 235,000,000 impressions with an average CPM of $53.19. These large-scale advertisements create a visually striking impact in prominent locations.
- Retail Venues: Retail venue advertising in Frisco receives approximately 34,047,000 impressions and has an average CPM of $10.48. This targeted approach allows advertisers to reach consumers in a shopping mindset.
- Transit: Transit advertising in Frisco achieves around 5,600,000 impressions with an average CPM of $9.44. This advertising medium effectively reaches commuters and travelers in a captive environment.
- Everything Else: Other advertising opportunities in Frisco collectively garner about 588,049,000 impressions with an average CPM of $5.60, showcasing the diverse range of options available for advertisers to explore.
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