Digital Billboards in Denton
*All metrics are based on a 4-week advertising campaign
Located in the heart of North Texas, Denton boasts a thriving arts scene, vibrant downtown, and a diverse population, making it an ideal location for advertisers. With its unique blend of college town energy and historic charm, Denton offers a dynamic platform for outdoor advertising that engages both locals and visitors alike. By tapping into the city's lively atmosphere, advertisers can create memorable campaigns that resonate with a wide range of audiences.
What to look for when picking digital billboards
With 98% of Americans exposed to some form of outdoor advertising each month, selecting the right billboards for your campaign is crucial. Here are four key factors to consider when choosing billboards:
- Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, and income level. For example, a billboard near a college campus would be ideal for targeting young adults.
- Traffic Count: Choose a billboard with high visibility and a large number of daily passersby. A billboard along a busy highway or in a congested urban area would be a good choice.
- Visibility: Opt for a billboard with clear sightlines, proper height, and minimal obstructions. A billboard on a straight stretch of road with no trees or buildings blocking the view would be ideal.
- Type and Size: Select the appropriate type and size of billboard for your campaign, such as bulletins, posters, or digital billboards. For example, a large bulletin billboard would be suitable for a national brand seeking maximum exposure, while a smaller poster billboard might be better for a local business targeting a specific neighborhood.
Digital billboards price breakdown
In Denton, billboard pricing varies significantly, with the following key data points:
- Average Price: The average price for a billboard in Denton is approximately $387.63, offering a range of options for advertisers with different budgets.
- Median Price: With a median price of $47,145, this indicates that there are both higher-end and more affordable billboard options available in the city.
- Lowest Price: The lowest price for a billboard in Denton is $0, which may represent special promotions or unique opportunities for advertisers to take advantage of.
Digital billboards Impression and CPM Metrics
When evaluating the effectiveness of a billboard campaign in Denton, it's essential to consider the impressions and CPM metrics:
- Total Impressions: The campaign generated a total of 13,568,000 impressions, showcasing its wide reach.
- Average Impressions: Denton billboards typically receive an average of 135,680 impressions, indicating a strong potential for audience engagement.
- Median Impressions: With a median of 47,000 impressions, this highlights the variety of billboard locations and their respective audience sizes.
- Average CPM: The average cost per thousand impressions (CPM) for a Denton billboard is $19.61, offering a cost-effective advertising solution.
- Median CPM: The median CPM for Denton billboards is $10, further emphasizing the range of pricing options available to advertisers.
Some of the top digital billboard providers in Denton
Here are the top billboard providers in Denton, offering a variety of options for advertisers:
- Clear Channel is a leading outdoor advertising company with a wide range of billboard options to suit different campaign needs.
- Lamar Advertising specializes in out-of-home advertising and offers various billboard formats to help businesses reach their target audience.
- Terraboost Media LLC provides targeted advertising solutions through their network of billboards and other outdoor media formats.
- Digital Outdoor Advertising focuses on digital billboards, offering advertisers the flexibility to change their message in real-time.
- Adkom is a full-service outdoor advertising agency that helps businesses create impactful and memorable billboard campaigns.
Other formats for advertising in Denton
A closer look at the data reveals the depth and breadth of the other opportunities available in Denton:
- Static Billboards: With 1,375,000 impressions and an average CPM of $6.75, static billboards offer a cost-effective and traditional advertising medium that continues to deliver results.
- Street Furniture: Street furniture garners 21,010,000 impressions and an average CPM of $80.58, providing advertisers with a highly visible and targeted platform to reach pedestrians and commuters.
- Retail Venues: Retail venues generate 50,000,000 impressions and an average CPM of $11.94, making them an ideal choice for advertisers looking to engage with consumers in a shopping environment.
- Everything Else: Other advertising opportunities in Denton accumulate 1,250,664,000 impressions with an average CPM of $12.47, showcasing the diverse range of options available to advertisers in the city.
Get started with advertising with AdQuick now!
As the data demonstrates, Denton offers a diverse range of outdoor advertising opportunities that can help businesses effectively reach their target audience. By leveraging the power of out-of-home advertising, advertisers can create memorable campaigns that resonate with both locals and visitors. AdQuick, a comprehensive platform for planning, buying, and measuring outdoor advertising, connects advertisers to OOH media owners and provides industry-leading technology to ensure the success of your campaign. With access to 99% of billboard ads, best billboard prices guaranteed, and white glove service, there's no better time to explore the potential of outdoor advertising in Denton. Sign up for AdQuick today and unlock the full potential of your advertising efforts.