Billboards in Virginia Beach
*All metrics are based on a 4-week advertising campaign
Virginia Beach, a coastal city with a thriving tourism industry, presents a prime opportunity for outdoor advertising. Its beautiful beaches, popular boardwalk, and vibrant local events draw in millions of visitors each year. Advertisers can capitalize on this diverse audience by integrating their messages into the city's lively atmosphere. Outdoor advertising in Virginia Beach not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives for all to see.
What to look for when picking billboards
With 169 factors to consider when picking billboards to advertise on, it's essential to choose the right location and design for maximum impact. Some key factors to consider include:
- Demographics: Ensure the billboard location targets the desired audience, such as college-educated adults with above-average incomes or young adults near trendy areas and colleges.
- Visibility: Select a billboard that is clearly visible and aligned with traffic flow, making it hard to ignore and increasing brand exposure.
- Size: Choose the appropriate billboard size based on the location and target audience, such as bulletins for highways, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods or smaller roads.
- Duration: Determine the optimal length of time for the billboard to be up, considering factors like campaign goals, budget, and target audience engagement.
Billboards price breakdown
In Virginia Beach, billboard pricing varies depending on factors such as location, size, and visibility, with the following price points:
- Average Price: The average price for a billboard in Virginia Beach is $2,806.30, reflecting a range of options for advertisers to choose from.
- Median Price: With a median price of $2,100, advertisers can find billboards that cater to their budget and target audience needs.
- Lowest Price: The lowest price for a billboard in Virginia Beach is $50, offering an affordable option for smaller businesses or those looking to test the effectiveness of outdoor advertising.
Billboards Impression and CPM Metrics
Outdoor advertising in Virginia Beach offers a wide range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:
- Total Impressions: Virginia Beach billboards generate a total of 106,772,000 impressions, showcasing the potential reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Virginia Beach receives 631,784 impressions, offering a substantial audience for advertisers to engage with.
- Median Impressions: The median number of impressions for a billboard in Virginia Beach is 253,000, reflecting a variety of options for advertisers to choose from based on their goals and budget.
- Average CPM: The average cost per thousand impressions (CPM) in Virginia Beach is $15.14, providing a cost-effective advertising solution for businesses of all sizes.
- Median CPM: With a median CPM of $4.06, advertisers can find affordable options to maximize their return on investment in outdoor advertising.
Some of the top billboard providers in Virginia Beach
A top provider in Virginia Beach include:
- Adams Outdoor Advertising is a leading company in the outdoor advertising industry, specializing in billboards, digital advertising, and online platforms.
Other formats for advertising in Virginia Beach
A closer look at the data reveals the depth and breadth of the other opportunities available in Virginia Beach:
- Digital Billboards: In Virginia Beach, digital billboards receive 35,000 impressions with an average CPM of $10.64. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Virginia Beach garners 453,000 impressions and an average CPM of $0.48. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
- Retail Venues: Advertising in retail venues in Virginia Beach generates 40,000 impressions with an average CPM of $13.39. This targeted approach allows advertisers to reach consumers in shopping centers, malls, and other retail spaces, capturing their attention during purchasing decisions.
- Transit: Transit advertising in Virginia Beach achieves 7,448,000 impressions and an average CPM of $7.47. This category includes ads on buses, trains, and transit stations, offering high visibility and repeated exposure to daily commuters and travelers.
- Everything Else: Other advertising opportunities in Virginia Beach, such as alternative media and guerrilla marketing, accumulate 823,000 impressions with an average CPM of $4.78. These unique and creative options allow advertisers to think outside the box and make a lasting impression on their target audience.
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