Billboards in Portsmouth
*All metrics are based on a 4-week advertising campaign
Portsmouth, a lively waterfront city, presents a remarkable opportunity for outdoor advertising. With its rich maritime history, bustling downtown, and diverse neighborhoods, Portsmouth creates an engaging backdrop for advertisers to connect with audiences. Outdoor advertising in this city not only promotes products but also fosters a dynamic conversation between communities, brands, and individuals, crafting impactful narratives that resonate with each passerby.
What to look for when picking billboards
When selecting billboards for your advertising campaign, there are several factors to consider to ensure you reach your target audience effectively. With over 180 different factors to consider, here are four key aspects to keep in mind:
- Demographics: Choose locations that cater to your target audience's age, gender, education, relationship status, and income level. For example, placing a billboard near a college or university to target young adults.
- Traffic Count: Opt for locations with high traffic counts to reach a larger audience. For instance, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes.
- Visibility: Ensure the billboard is clearly visible and aligned with traffic flow. Consider the alignment and height of the billboard for maximum visibility.
- Land Use Type: Take into account the type of land use surrounding the billboard location (residential, commercial, or industrial) to reach the desired audience. For example, choosing locations based on the type of land use to reach the appropriate audience.
Billboards price breakdown
Billboard pricing in Portsmouth varies, offering options for different budgets:
- Average Price: The average price for a billboard in Portsmouth is $1,593.40, providing a general idea of the cost for most advertisers.
- Median Price: With a median price of $1,250, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
- Lowest Price: The lowest price for a billboard in Portsmouth is $50, showcasing the potential for affordable advertising options in the city.
Billboards Impression and CPM Metrics
In Portsmouth, the impressions and CPM metrics for outdoor advertising showcase a range of opportunities for advertisers to reach their target audience:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Portsmouth is approximately 43,964,000, highlighting the vast reach of outdoor advertising in the city.
- Average Impressions: On average, a billboard in Portsmouth generates around 311,804 impressions, offering a substantial audience for advertisers to connect with.
- Median Impressions: The median number of impressions for a billboard in Portsmouth is 272,708, providing a more accurate representation of typical audience reach.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Portsmouth is $12.63, showcasing the cost-effectiveness of outdoor advertising in the city.
- Median CPM: With a median CPM of $5.79, this value represents the middle point in the range of CPM prices, offering a more accurate representation of typical advertising costs.
Some of the top billboard providers in Portsmouth
Here are some of the top billboard providers in Portsmouth:
- Fairway Outdoor is a leading provider of outdoor advertising solutions in the Portsmouth area.
Other formats for advertising in Portsmouth
A closer look at the data reveals the depth and breadth of the other opportunities available in Portsmouth:
- Digital Billboards: In Portsmouth, digital billboards generate around 11,000 impressions with an average CPM of $11.17. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking flexibility.
- Retail Venues: Retail venues in Portsmouth receive approximately 29,000 impressions with an average CPM of $12.99. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
- Everything Else: Other advertising opportunities in Portsmouth, such as alternative out-of-home formats, generate around 661,000 impressions with an average CPM of $4.97. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.
Get started with advertising with AdQuick now!
Portsmouth's diverse outdoor advertising landscape offers a wealth of opportunities for brands to connect with their target audience. By leveraging the power of AdQuick, a platform specializing in billboards and out-of-home advertising, advertisers can gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the chance to elevate your advertising strategy and make a lasting impact in Portsmouth. Sign up for AdQuick today and start exploring the possibilities!