Digital Billboards in Norfolk

*All metrics are based on a 4-week advertising campaign

Norfolk, a bustling coastal city, serves as a prime location for outdoor advertising. With its thriving port, rich naval history, and vibrant arts scene, Norfolk provides a unique backdrop for advertisers to engage with diverse audiences. Billboards in this city not only promote products and services but also foster connections between communities, brands, and individuals, creating impactful narratives that capture the attention of both locals and visitors alike.

What to look for when picking digital billboards

When selecting billboards for your advertising campaign, there are several factors to consider to ensure you reach your target audience and maximize the impact of your ads. With over 160 billboard options available, it's essential to make the right choice. Here are four key aspects to keep in mind:

• Location: Choose billboards in high-traffic areas with good visibility and alignment to face traffic. For example, placing billboards along busy interstates can help reach college-educated adults with above-average incomes, while trendy parts of town or near colleges and universities can target young adults.
• Demographics: Consider the demographics of the area surrounding the billboard to ensure your ad resonates with the local population. For instance, if your target audience is young professionals, select billboards in areas with a high concentration of this demographic.
• Size and Type: Select the appropriate size and type of billboard for your campaign. Bulletins, posters, and junior posters each have their advantages and target audiences. Additionally, digital billboards, wallscapes, and spectaculars offer unique features and uses.
• Duration: Determine the optimal duration for your billboard ad based on your marketing campaign goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns may utilize multiple billboards for a shorter period of time.

Digital billboards price breakdown

Billboard pricing in Norfolk varies significantly, with options available to suit different budgets and campaign objectives:

• Average Price: The average price for a billboard in Norfolk is $3,717.76, providing a general idea of the cost for a typical ad placement.
• Median Price: With a median price of $50,000, half of the billboards in Norfolk are priced above this amount, while the other half are priced below, indicating a wide range of pricing options.
• Lowest Price: The lowest price for a billboard in Norfolk is $0, showcasing the potential for cost-effective advertising opportunities in the city.

Digital billboards Impression and CPM Metrics

In Norfolk, billboard advertising offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to meet their campaign goals:

• Total Impressions: The total number of impressions for all billboards in Norfolk is approximately 52,689,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Norfolk generates around 526,890 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: With a median of 50,000 impressions, half of the billboards in Norfolk generate more impressions than this figure, while the other half generate fewer, indicating a diverse range of visibility options.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Norfolk is $18.89, providing a benchmark for advertisers to gauge the cost-effectiveness of their campaigns.
• Median CPM: With a median CPM of $10, half of the billboards in Norfolk have a higher CPM, while the other half have a lower CPM, highlighting the variety of pricing options available to advertisers.

Some of the top digital billboard providers in Norfolk

Here are the top billboard providers in Norfolk, offering a variety of options for advertisers to choose from:

• Adams Outdoor is a leading provider of outdoor advertising solutions, with a strong presence in the Norfolk area.
• Digital Outdoor Advertising specializes in digital billboards, offering advertisers a dynamic and flexible platform for their campaigns.
• Fairway Outdoor is a well-established outdoor advertising company, providing a range of billboard options in Norfolk and beyond.
• Lamar Advertising is a national leader in outdoor advertising, offering a variety of billboard types and sizes in the Norfolk market.

Other formats for advertising in Norfolk

A closer look at the data reveals the depth and breadth of the other opportunities available in Norfolk:

• Static Billboards: In Norfolk, static billboards generate around 1,000 impressions with an average CPM of $9.61. As a classic advertising medium, static billboards continue to provide a reliable and cost-effective option for advertisers.
• Street Furniture: Street furniture in Norfolk garners approximately 511,000 impressions and has an average CPM of $13.02. This versatile advertising format allows for creative and targeted campaigns in high-foot-traffic areas.
• Retail Venues: Retail venues in Norfolk receive about 42,000 impressions with an average CPM of $14.46. These advertising spaces offer a captive audience and the opportunity to influence consumer behavior at the point of purchase.
• Transit: Transit advertising in Norfolk generates around 4,200,000 impressions and has an average CPM of $17.15. This highly visible format reaches a diverse audience of commuters and travelers, making it an effective choice for broad reach campaigns.
• Bus: Bus advertising in Norfolk captures approximately 2,800,000 impressions with an average CPM of $10. This mobile advertising format offers the advantage of reaching audiences in various locations throughout the city.
• Everything Else: Other advertising opportunities in Norfolk accumulate around 684,000 impressions and have an average CPM of $47.57. These diverse options provide advertisers with unique and innovative ways to connect with their target audience.

Get started with advertising with AdQuick now!

AdQuick is a powerful platform that streamlines out-of-home advertising, offering efficient ad buying, access to over 1,400 premium media owners, and rapid campaign execution. With advanced solutions and a comprehensive toolkit, AdQuick caters to advertisers, agencies, and media owners of all sizes. Trusted by innovative brands, AdQuick provides industry-leading technology and guarantees the best billboard prices, ensuring a seamless and effective advertising experience. By signing up with AdQuick, you'll unlock unprecedented measurability, execute OOH buys 10x faster, and launch campaigns in as little as 48 hours, all while enjoying white glove service. Don't miss out on the opportunity to elevate your advertising game – sign up with AdQuick today!